Category Archives: Uncategorized

Is MAGA Inc. PAC’s ‘Ron DeSalesTax’ Ad More Deceptive Than Moronic?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Politico Playbook, who I came across this item.

FIRST IN PLAYBOOK: TRUMP WORLD’S NEW DeSANTIS ATTACK AD —Meridith McGraw reports that MAGA Inc. PAC is launching a new ad airing on Fox News, CNN and Newsmax. The ad is also running today in four Iowa markets (Des Moines, Cedar Rapids, Davenport and Sioux City) and on WMUR in New Hampshire.

The spot attacks Florida Gov. RON DeSANTIS’ previous support for a national sales tax with corny but catchy lyrics sung to the tune of “Old MacDonald Had a Farm.” Here’s a sample: “Ron ‘DeSalesTax’ had a plan / To make you pay more / With a sales tax here, and a sales tax there / Here a tax, there a tax, everywhere a sales tax.”

What’s up here, Doc? Is this ad just stupid? Or does MAGA Inc think we are? 

– Not Quite Sold

Dear NQS,

Looks like a photo finish to us.

Here’s the ad in question.

For those of you keeping score at home, that’s a sales tax hike on eggs, gasoline, steak, washing machines, lawn mowers, electronics, toasters, and takeout – all thanks to the 23% national sales tax DeSantis voted for three times as a Florida congressman.

That claim is half true according to PolitiFact’s Amy Sherman, who noted that “DeSantis co-sponsored Fair Tax bills three times while in Congress. Those proposals would set a national sales tax and replace other federal taxes, including income tax.” Sherman concluded that the statement “is partially accurate but leaves out important details.”

The DeSantis campaign, on the other hand, is conceding nothing, as Kyle Morris reported at Fox News.

“In Congress, the governor supported the concept of a Fair Tax, a plan to lower the overall tax burden on an individual by replacing all federal taxes —  including income tax — with a lower tax,” Bryan Griffin, the DeSantis political team press secretary, said in a statement shared with Fox News Digital. “The plan also sought to end the IRS, which, at the time, was being weaponized by the Obama administration. To describe only part of the plan in an attack is dishonest.

“In Florida, Gov. DeSantis cut taxes to help families struggling under Biden’s inflation. In 2022, he signed the largest tax relief package in Florida history (more than $1.2 billion for Florida’s families). And, this year, he exceeded that by securing a record $2.7 billion in tax relief, including a permanent sales tax exemption for baby items, back to school and Fourth of July tax holiday, and $500 million in toll relief,” Griffin added.

And, just to twist the knife, Griffin ended with this: “Incidentally, Florida’s favorable tax climate has encouraged a record number of people to move to the Sunshine State, including former President Donald Trump.”

Never Back Down, the pro-DeSantis Super PAC, piled on with this tweet.

As for the eggs, washing machines, gas, takeout, etc. featured in the DeSalesTax spot, they seem to have been chosen at random. Kind of the way facts are in political ads nowadays.

Who’s Coughing Up the Cash for Full-Page Ads Touting Robert F. Kennedy, Jr.?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and flipping through the Boston Globe, when I came across this full-page ad on A3.

What the hell, Doc – this guy’s calling card is his anti-vaccine jihad, but no mention of it in this costly  five-figure advertisement? Is the Super PAC just trying to inoculate him?

– Vax Vexed

Dear VV:

First of all, you gotta admire any full-page ad in a major metropolitan newspaper that starts off with a quote about being silenced.

Beyond that, now that we know who the bad guys are, let’s take a look at the purported good guys, starting with the outfit that paid for the ad, American Values 2024. Its website fails to list any of the Super PAC’s good guy funders, but it does showcase Our Team.

The website also spotlights the bad guys at ABC News.

ABC News makes a point of letting viewers know they censored RFKJ

ABC News made a bizarre announcement that they censored RFKJ’s statements about COVID, vaccines and autism following an interview with him on Thursday, 4/27 that included a discussion of the ongoing censorship of him by the corporate media.

“We should note that during our conversation, Kennedy made false claims about the COVID-19 vaccines,” ABC interviewer Linsey Davis said following the interview. “We’ve used our editorial judgment in not including extended portions of that exchange in our interview.” Davis added.

At this point we will just quote Kennedy, “Show me where I am wrong.”

The group helpfully provides video of the offending segment.

Finally, there’s this boilerplate about the Super PAC.

(John Gilmore’s website provides exactly zero additional information.)

The American Values 2024 Twitter feed  (70 tweets, 301 followers) isn’t much help either.

But elsewhere on Twitter, the Super PAC has gotten a modicum of attention.

About a week ago, Slate’s Jim Newell took a look at those polling numbers.

Kennedy officially launched his Democratic primary bid on April 19, after a month or two of making noise about it. In an April 9 Morning Consult poll, 10 percent of those surveyed said they would support Kennedy for the Democratic presidential nomination. The day of Kennedy’s launch, a USA Today/Suffolk poll had Kennedy at 14 percent. The Fox News poll released April 26, referenced by CNN, showed Kennedy at 19 percent. Kennedy was at 21 percent in an April 27 Emerson College poll . . .

It’s not just Kennedy who has a little bit of traction, though. Marianne Williamson, in her second consecutive Democratic primary, is registering in polls as well. In the Fox News survey, Williamson was polling at 9 percent. She was at 8 percent in the Emerson poll.

The main reason these two eccentrics have a surprising primary polling foothold against an incumbent president, then, is because they are the only two warm bodies giving it a go against a president who a supermajority of Americans believe should not run for president again.

One final note: The Bulwark’s Jonathan V. Last asks, Why Is This Man Running as a Democrat?

If you haven’t read Mona [Charen’s] fantastic piece about RFK Jr., go do that right now.

For me, the most interesting question is: Why is this guy running as a Democrat?

As Mona demonstrates, RFK Jr.’s biggest fans seem to come from conservative world. He’s a Fox News / InfoWars kind of candidate . . .

And RFK Jr. is much closer to Alex Jones and Trump and even DeSantis than he is to Bernie Sanders or any other Democratic figure . . .

[It] seems possible that if DeSantis hollows out, the opening isn’t for Nikki Haley, or Tim Scott, or Brian Kemp—it’s for someone like RFK Jr., or Elon Musk, or Alex Jones to take from Trump by making him look like part of the establishment.

The Doc’s diagnosis? Forget Covid boosters – get yourself a Dramamine drip and settle in for the long run.

P.S. Still no idea who’s bankrolling American Values 2024, but it’s bound to come out sooner rather than later.

What in God’s Name Is Up With That ‘Heaven or Hell’ Billboard in Boston?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and driving through Allston, when I came upon this billboard atop one of those sad little retail shops along Brighton Ave.

What the hell, Doc?

– Styx ‘n’ Stones

Dear S&S,

Goodness!

That billboard (along with lots of others around the U.S.) comes courtesy of an outfit called Gospel Billboards, whose online pitch goes like this.

Let’s pick one at random, shall we?

Why do we desire the forbidden? Why does our lust draw us into sensual and secret relationships? Why does a husband or wife have an affair with another person?

Often adultery or any forbidden relationship begins with a small misunderstanding or hurt between husband and wife. This small issue begins to gain momentum until, alas, what you thought you would never do has been done. Lack of communication, unforgiveness, and unrealistic expectations push you over the edge and you commit sins against your spouse that you later regret . . .

And Lordy, there are tapes.

Let’s listen to one at random, shall we – say, The Strike of the Serpent.

That sermon plows on for another 28 minutes, but you get the drift, yeah? And while we’re Bible-thumping, here’s the Gospel verse referenced on the billboard.

As for the billboard’s hot(as hell)line, we left it to others to make the call. Here’s one that caught our ear.

 The Doc’s diagnosis? Heaven knows.

Is Donald Trump’s New Ad Really Like Some ‘Mob Boss Complaining’?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and scrolling through my Twitter feed, when I came across this tweet from #mapoli stalwart and former Bostonian David Bernstein.

Why is it the Trump campaign that’s running this ad, Doc? Doesn’t the former guy have a hitman to do his wet work?

– Mob Squad

Dear MS:

You’re right – the erstwhile Cheeto in Chief has a perfectly good PAC animal for just this kind of job (see Pudding Fingers for further details). Morning Joe’s Mika Brzezinski and Joe Scarborough set out yesterday to deconstruct Trump’s new ad, but wound up spending all their time dismantling DeSantis.

The New York Post’s Josh Christenson has this helpful play-by-play.

“Ron DeSantis was struggling big time in his primary race for governor of Florida,” says the ad’s narrator, referring to the 44-year-old’s first gubernatorial run in 2018.

“Polls revealed DeSantis was failing so bad, he was losing by a staggering 17 points,” the narrator adds. “Then DeSantis was saved by the endorsement of President Trump.

“Trump’s support was so powerful, just two days after the endorsement, DeSantis took a commanding lead and it propelled him to being elected governor.”

The ad includes a clip from DeSantis’ victory speech in November 2018, in which the potential 2024 GOP challenger says, “I’d like to thank our president for standing by me when it wasn’t necessarily the smart thing to do.”

The spot ends with this dagger: “Instead of being grateful, DeSantis is now attacking the very man who saved his career. Isn’t it time DeSantis remembers how he got to where he is? Truth is, there’s only one person who can Make America Great Again.”

The Doc’s diagnosis? A few more ads like that one and Ron DeSantis could be sleeping with the fishes.

Is Anyone Winning the Trump-DeSantis Advertising Slap Fight?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Charlie Sykes’s Morning Shots at The Bulwark, when I came across this item about how routinely weak Republicans’ criticism of Donald Trump has been.

Let’s start with some stipulations: the criticisms of Trump from his fellow GOPers fall way short since they continue to skirt the main issue: his fundamental unfitness to hold any position of public trust ever again.

And, given Trump’s lead in the polls and the well-documented proclivities of the MAGA base, they are also probably ineffective. All points granted.

But it is still worth noting that Ron DeSantis has finally realized that he needs to punch back.

What’s the deal, Doc? I thought DeSantis was running as Trump without the baggage. Now he’s gonna whack the former president with a briefcase?

–  Sky Cop

Dear SC:

Unfortunately, you’ve stumbled into a proxy war between the former Cheeto in Chief and his former Mini-Me, both vying for the hearts and (small) minds of the MAGAts. This is what changed everything for Ron DeSantis, compliments of the Trumpy Super PAC, Make America Great Again Inc.

Here’s the transcript for those of you keeping score at home.

Ron DeSantis loves sticking his fingers where they don’t belong. And we’re not just talking about pudding. DeSantis has his dirty fingers all over senior entitlements, like cutting Medicare, slashing Social Security, and even raising our retirement age. Tell Ron DeSantis to keep his pudding fingers off our money. Oh, and get this man a spoon!

That finger in the eye has triggered a couple of responses from the pro-DeSantis Never Back Down Super PAC. The first volley, as Axios’s Erica Pandey reported, came in the form of “a small online buy for ‘Gun-Grabbing Trump,’ which was geotargeted to Indianapolis for the NRA convention. The ad juxtaposes Trump’s comments about the Second Amendment with clips of Democrats: “TRUMP AGREED WITH NANCY PELOSI,” etc.”

The spot essentially accuses Trump of sleeping with the Second Amendment enemies. Drive him nuts graf: “Trump cut and run like a coward. Trump the gun-grabber doesn’t deserve a second chance.”

Ouch.

Now comes Fight Democrats, Not Republicans, which Never Back Down launched on “Fox News Sunday.” It asks the question, “What happened to Donald Trump?”

So what, in turn, happened to DeSantis’s old rope-a-dope strategy? The Bulwark’s Sykes points to this piece by Puck’s Tara Palmeri.

It’s only been a few weeks since Jeff Roe and his band of fellow Ted Cruz alumni parachuted into Tallahassee to help reverse Ron DeSantis’s wilting political fortunes, and yet they’ve already picked at an uncomfortable wound in the governor’s tight, sensitive, and less experienced inner circle. Roe’s more seasoned crew, for one, has a far less sanguine view of DeSantis’s current Trump self-defense strategy. They believe that DeSantis can’t just shrug off the former president’s public attacks on him, which coalesce around the notion that he’s an establishment stooge. Trump’s invective may be juvenile but it’s clearly moving the needle on his polling and allowing the former president to craft DeSantis’s public image.

All that brings us back to to the original question: Is anyone winning this ad-fueled slap fight? Let’s go to the highly unscientific YouTube Index for possible answers.

MAGA Pac’s Pudding Fingers  21,000 views  71 likes

Never Back Down’s Gun-Grabbing Trump  9000 views  61 likes

Never Back Down’s Fight Democrats . . .  136,000 views  125 likes

The Doc’s diagnosis: Donald Trump’s cheeks sure seem redder.

Is a Trump-Aligned Super PAC Ad Lying About Ron DeSantis?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and checking out the news on MediaPost when I came across Wayne Friedman’s piece about a new ad campaign funded by a Donald Trump-supported Super PAC. It attacks Florida governor (and likely Trump presidential rival) Ron DeSantis for his voting record in Congress on Medicare and Social Security.

A Republican-backed TV commercial campaign is targeting Florida Governor and potential Presidential candidate Ron DeSantis, backed by Donald Trump’s “Make America Great Again” Super PAC . . .

The spot — called “Think You Know Ron DeSantis” — talks about how he has backed “deep cuts to social security and medicare” and says that when he was in Congress, DeSantis voted to raise the retirement age to 70. The bottom-line message, according to a voiceover, is that DeSantis “doesn’t share our values” and that “he is just not ready to be President.”

DeSantis is currently on a book tour saying he’s all about protecting Social Security and Medicare. What gives, Doc?

– Ron Conned?

Dear RC:

It is a fact well-established that Donald Trump and his merry band of remoras (a.k.a. suckerfish) are severely allergic to the truth (according to a Washington Post tally, the Cheeto in Chief alone made 30,573 false or misleading claims during his four years in office).

Against that backdrop . . .

The reported $1.5 million ad campaign (most of it spent on Fox News ads) claims that Ron DeSantis, while a congressman representing Florida’s 6th Congressional District from 2013 to 2018, “voted three separate times to cut Social Security . . . Worse, DeSantis voted to cut Medicare two times. DeSantis even voted to raise the retirement age to 70.” (You can see the spot here.)

So the question is: True? False? Alternative facts?

According to a PolitiFact piece by Yacob Reyes in the Tampa Bay Times last month, it’s not all that cut and dried.

In 2013, with Republicans controlling the House, DeSantis joined 103 Republicans on a failed resolution that called for raising the age to qualify for Medicare and Social Security to 70, according to a Committee for a Responsible Federal Budget analysis.

The measure also supported a transition of Medicare, a program funded by the federal government, to a premium support system, for which the federal government would designate a pot of money for each beneficiary to spend on a private insurance plan.

The resolution’s text stated the measure would have affected future beneficiaries; it says, “those in or near retirement will see no changes.”

A PolitFact piece by Amy Sherman five years ago, which addressed similar charges against DeSantis during Florida’s 2018 GOP gubernatorial primary, labeled them Half True:: “[The non-binding resolutions] were a cut in terms of the programs’ future growth relative to the baseline. But the goal of these resolutions was to persuade Congress to make changes to shore up these programs in the future to avoid steeper cuts down the road.”

Bottom line: Those votes cut no budgets, nor did they reduce seniors’ benefits.

Regardless, DeSantis is doing his best nowadays to rewrite his position on entitlement cuts, as the Tampa Bay Times piece noted.

“Look, I have more seniors here than just about anyone as a percentage,” DeSantis told Fox News’ Dana Perino on March 2. “You know, we’re not going to mess with Social Security as Republicans. I think that that’s pretty clear.”

(As if he didn’t represent seniors for the six years he was Florida’s 6th District congressman. But why get technical about it.)

What’s also pretty clear is that the Trumpiacs will keep touting half-truths about DeSantis as long as he remains a threat to the ex-president’s bid to regain the White House.

The Doc’s prescription: Just because in this instance the MAGAts have downshifted from outright lies to partial ones, we don’t recommend getting used to it.

Are Sports Betting Ads in Massachusetts Really the New Joe Camel?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and clicking through the Boston Herald, when I came across this Rick Sobey piece about the explosion of sports betting ads in Massachusetts now that online wagering has become legal here.

Massachusetts is facing a ‘relentless barrage’ of sports betting ads, restrictions are needed now: Advocates

It’s nearly impossible these days to turn on the TV or scroll on social media without seeing a “relentless barrage” of sports betting ads before mobile gambling launches, as advocates call for the state to put in ad restrictions like for tobacco products.

The avalanche of sports betting ads comes with enticing promos from the companies — which are offering hundreds of dollars in bonus bets if the user signs up before mobile betting goes live on Friday.

“It has been a relentless barrage of sports gambling advertising,” said Les Bernal, the national director of Stop Predatory Gambling, who lives in Massachusetts. “It’s unrelenting, and this is a product that’s highly dangerous and addictive.”

They say those under 35 are most susceptible to those pitches. Whaddaya think – is that true?

– Bet Noir

Dear Mr. Noir,

The Doc is laying plenty of eight-to-five that a boatload of Bay State bros will be hooked like halibut a year from now. The lure is this kind of TV spot.

Did you catch FanDuel’s pitch? “We make a bet around every two seconds – not only on the game, but on the game of life . . . Betting on picking up that curious hitchhiker carrying a bowling bag . . .  Every moment in life is a bet. But life doesn’t offer you a $150 in free bets when you bet just five.”

No it doesn’t. But a drug dealer will offer you a free bag after your first, just to sink the hook in deeper.

FanDuel’s big-money gamble on Massachusetts, however, has failed to pay off just yet, as Matthew Bain reports at PlayMA.

3 FanDuel Ads In Massachusetts Potentially Violate Regulations

FanDuel has pulled two ads in Massachusetts and is taking down a third for potential violations of state sports betting advertising regulations.

That’s according to Heather Hall, chief enforcement counsel for the Massachusetts Gaming Commission, during Thursday’s MGC meeting. FanDuel commercials that referenced “iGaming” and “free bets” have both been pulled. Another commercial that makes reference to credit cards and pre-paid cards is in the process of being pulled.

iGaming, or online casino gambling, is illegal in Massachusetts. State regulations bar the use of “free” in advertising for Massachusetts sportsbooks. And credit cards are not allowed for sports betting in the state because of responsible gambling concerns.

Bottom line: FanDuel seems to have jumped the gun, since online sports betting wasn’t legal in Massachusetts until today. Beyond that, though, the sports book clearly needs to clean up its language.

And there are other warning signals for the sports betting industry, among them Colin A. Young and Sam Drysdale’s State House News service report (via NBC Boston) that Attorney General Sounds Alarm on Mass. Sports Betting Ads , as well as Christina Hager’s CBS Boston report, Mobile sports betting under scrutiny on eve of Massachusetts launch.

The Doc’s diagnosis: Five’ll get you ten the sports books come up winners in this tug of war.  Just a hunch.

As for the detrimental effects of wider access to sports betting, here’s what the Boston Herald piece reported.

About 2% of the state’s adult population experiences problem gambling, and 8.4% of Massachusetts adults are at-risk gamblers, according to research cited by the Massachusetts Council on Gaming and Health.

With the expansion of legal sports betting, it’s expected that the need for services and resources will increase in the state, especially for young men.

The state has a solution, though: “The MA Problem Gambling Helpline is 1-800-327-5050, and people can get help at www.gamblinghelplinema.org.”

Not to be the skunk at the garden party, but the Doc is guessing those help lines will get about as much traffic as the Christmas Tree Shop on July 4th.  Unfortunately.

Finally, there are the “advocates [calling] for the state to put in ad restrictions like for tobacco products.” Those folks might want to consider what happened when cigarette companies were banned from broadcast advertising in the 1970s, as detailed by the conservative think tank American Enterprise Institute. Beyond saving  the tobacco industry megabucks, “with TV and broadcast advertising banned, the six major firms acquired an almost lasting control over the market.”

Any bets on which of the six competing digital platforms might welcome that result for them?

Why in God’s Name Would Anyone Advertise Jesus on the Super Bowl?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and tooling around Google, when I came across this Fortune piece by Chris Morris (which I had to read on Yahoo Life, since I haven’t ponied up for a subscription to Fortune).

Mysterious donors are paying millions to run commercials for Jesus during the Super Bowl

Does Jesus need an ad campaign?

A group of anonymous donors seems to think so and will run two ads in Super Bowl LVII, paying the millions of dollars that Fox is asking for each ad spot. It’s the latest in a series of commercials that have run for the past 10 months under the banner “He Gets Us.”

The ad series spotlights Jesus as someone who is patient and loving and understands the human condition, especially as society gets more divided.

Wait – selling heaven during the Big Game? What the hell, Doc.

– Bowled Over

Dear Bowled,

Lots of head-scratching going on here, the least of which is why you’d mix a Jesus ad in with the endless procession of beer, blondes, and bros that populate your average Super Bowl ad.

But let’s start with that question anyway, which the website Christianity Today tries to answer in this unbylined piece posted yesterday.

“A large part of this movement is to call upon Christians to reflect Jesus by demonstrating the unconditional love and forgiveness he exemplified,” says [Jordan Carson, spokesperson and director of communication for He Gets Us]. “It’s a reminder for us, as Christians, to reflect on our own actions, and to align ourselves with how Jesus wanted us to treat and love one another.”

In order to further empower believers to reflect Jesus, He Gets Us Super Bowl ads center around a theme called “The Third Way.” This theme encourages Christians to reject the divisive and polarized nature of our cultural moment and to choose respect, kindness, and love in their interactions with others, just as Jesus did. He demonstrated unconditional love to everyone by rejecting both anger and apathy in favor of agape love, that sacrificial love that unites and heals.

Not sure agape love will play a big part in the action that occurs between Super Bowl commercials, but why get technical about it.

Regardless, here’s a representative spot from the He Gets Us campaign.

And here are some social media posts via Religion News Service.


The much larger question, of course, is who exactly is bankrolling the Come-to-Jesus campaign, which has been running throughout the NFL playoffs and has a reported budget of $100 million. Here’s how the Fortune piece described the funding.

The website for the campaign says the campaign is backed by Servant Foundation, a Missouri nonprofit whose donors have largely remained anonymous.

In November, however, Hobby Lobby founder David Green told talk show host Glenn Beck that his family was helping fund the ads. That has raised concerns that the far right could be using the ads as a recruitment campaign.

The He Gets Us campaign rejects those theories, however, saying on its website “We’re not ‘left’ or ‘right’ or a political organization of any kind. We’re also not affiliated with any particular church or denomination. We simply want everyone to understand the authentic Jesus as he’s depicted in the Bible—the Jesus of radical forgiveness, compassion, and love.”

Not to mention the Jesus of radical spending: “Organizers say they hope to spend $1 billion over the next three years to continue the pro-Jesus ads,” the Fortune piece reports.

Good lord.

GOP Ad Says Sen. Joe Manchin (D-Hell No) Owns a ‘Luxury Yacht’. Is That Right?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Axios Sneak Peek, when I came across this item by Josh Kraushaar.

The NRSC [National Republican Senatorial Committee] is out with a new direct mail and digital ad campaign portraying Sen. Joe Manchin (D-W.V.) as a Davos-trekking elitist, firing the first of many shots to come ahead of a potential re-election campaign . . .

Why it matters: Manchin, who hasn’t announced what he plans to do in 2024, is the only Democrat who can realistically hold a Senate seat in one of the most conservative states in the country.

The ad also says Manchin drives a Maserati and owns a $700,000 luxury yacht.

Is that why the boat’s named “Almost Heaven”?

– Almost Heavin’

Dear Ms. Heavin’,

Republicans would like nothing better than to hound Joe Manchin into retirement, since they’re desperate for his Senate seat.

Here’s the ad they hope will facilitate his exit, and please enjoy the narrator’s British accent, which is supposed to echo the voice of Robin Leach, late of the venerable Lifestyles of the Rich and Famous.

Let’s do some fact-checking, shall we?

• For starters, it’s true that Manchin attended the World Economic Forum in Davos this month, a turn on the big stage that was largely notable for the high-five he shared with Sen. Kyrsten Sinema (I-Me Mine) over preserving  the Senate filibuster – something we thought  the NRSC [checks notes]  would totally dig. Guess not.

• It’s also true that Manchin owns a Maserati, for which he’s previously taken grief from climate change activists and Brian Williams. But isn’t owning a luxury car part of the American dream, which we thought Republicans [checks notes] have always touted? Guess not.

• It is not true that Manchin owns a “$700,000 D.C. luxury yacht,” as Andrew Beaujon noted two years ago in Washingtonian.

It’s not a yacht. Republicans tried to paint Manchin as yacht-owning “Washington Joe” during his 2018 reelection campaign. Mmmm, not quite: “The vessel is listed as ‘recreational’ on documents,” PolitiFact wrote in a fact-check. “However, a less confrontational—but similarly accurate—description could be ‘houseboat,’ since it is Manchin’s residence in Washington.”

P.S. The source the NRSC cites for the “luxury yacht” designation – 100 Days in Appalachia – is a known right-wing propaganda machine.

• Finally, the NRSC spot proclaims that “Life is very good for Democrat Joe Manchin while West Virginians get stuck with higher prices, smaller paychecks, and open borders . . . Tell Maserati Manchin it’s time to stand up for West Virginians.”

Not to get technical about it, but check out this graphic from Jonathan V. Last’s Triad newsletter at The Bulwark.

See that deep blue blotch straddling Virginia and Kentucky? That’s blood-red West Virginia, baby!  The Mountain State gets back $3.09 for every tax dollar it ponies up to the feds.

If you don’t think Joe Manchin has had a lot to do with that, you just haven’t been paying attention.

Is Rick Scott’s New TV Spot Meant to Give Mitch McConnell the Finger?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Punchbowl News, when I came across this item by Jake Sherman.

Sen. Rick Scott (R-Fla.), the former chair of the NRSC, is running an ad nationwide touting his race against Mitch McConnell for Republican leader and his 11-point plan, which became a widely used Democratic talking point.

The new spot is running in D.C., New York, Philadelphia and Los Angeles.

Scott is up for re-election in Florida in 2024, but this ad isn’t running in Florida, according to AdImpact. This is sure to raise lots of eyebrows in Senate GOP circles.

It sure raised mine, Doc. What the hell’s that all about?

– Scot Free

Dear Mr. Free,

Let’s begin at the beginning.

Last March, Florida Sen. Rick Scott (R-Largest Medicare Fraud in U.S. History) introduced his 11-point Plan to Rescue America, as Jonathan Weisman reported in the New York Times.

WASHINGTON — Senator Rick Scott of Florida, the somewhat embattled head of the Senate Republicans’ campaign arm, said one utterly indisputable thing on Thursday when he stood before a packed auditorium of supporters at the conservative Heritage Foundation: His plan for a G.O.P. majority would make everyone angry at him, Republicans included.

It was an odd admission for the chairman of the National Republican Senatorial Committee. His leader, Senator Mitch McConnell of Kentucky, has repeatedly told Mr. Scott to pipe down about his “11-Point Plan to Rescue America,” with its call to impose income taxes on more than half of Americans who pay none now, and to sunset all legislation after five years, presumably including Social Security and Medicare.

According to this CNN report by Alex Rogers and Steve Contorno, other proposals in Scott’s plan included “ending imports from China, cutting the federal government workforce by 25% and building a wall on the US-Mexico border and naming it after former President Donald Trump.”

As everyone except Rick Scott could have told you, the whole thing went over like the metric system.

Especially lathered up was Minority Leader Mitch McConnell (R-I’m de captain here!), as he made clear at a press conference reported by CNN.

“Let me tell you what would not be a part of our agenda,” McConnell said. “We will not have as part of our agenda a bill that raises taxes on half the American people, and sunsets Social Security and Medicare within five years.”

“That will not be part of the Republican Senate majority agenda,” he reiterated. “We will focus instead on what the American people are concerned about: inflation, energy, defense, the border and crime.”

Apparently undaunted by the widespread backlash he encountered at the time and his subsequent beatdown by McConnell in last fall’s Senate leadership bakeoff, Scott has doubled down with his current TV spot.

Here’s his pitch, annotated for your convenience.

People told me not to run for Republican leader against Mitch McConnell. They said I wouldn’t win. (Duh)

I knew it was gonna be hard. (As in, impossible)

But we gotta start somewhere. (Too bad Rick Scott is currently nowhere)

Look – we’re on the road to woke socialism. (His proof: A screenshot of Alexandria Ocasio-Cortez)

And Republicans are just a speed bump. (Not even that smart, honestly)

We can’t keep doing the same old thing. It’s time for Republicans to be bold, to speak the truth, and to stop caving in. (The way Mitch McConnell keeps doing)

Help us change our party – join us at RescueAmerica.com. (Please give me money so I can run more noodleheaded ads like this one)

I’m Rick Scott. I approve this message. (Of course you do)

Scott is spending a reported seven figures on the national ad buy, which truly makes you wonder why he doesn’t just set his money on fire.

Meanwhile, Politico Playbook PM reports that a new ad campaign has been launched by the National Republican Senatorial Committee, whose chairman until 12 days ago was [checks notes] Rick Scott.

2024 WATCH — “‘Retire or get fired’: Senate GOP campaign committee targets Manchin, red-state Democrats with ad campaign,” by Fox News’ Paul Steinhauser: “The ad campaign from the National Republican Senatorial Committee (NRSC), titled ‘Retire or Get Fired,’ takes aim at Trump-state Democratic Sens. JOE MANCHIN of West Virginia, JON TESTER of Montana and SHERROD BROWN of Ohio over what the NRSC calls their ‘liberal records’ and ties the senators to President Joe Biden.” Watch the Manchin ad … Watch the Tester ad … Watch the Brown ad

Here’s the Tester ad.

Inconveniently for the NRSC, Morning Consult’s Eli Yokley just reported that “60% of Montana voters approve of Democratic Sen. Jon Tester, making him the most popular incumbent expected to face a competitive 2024 contest.”

So maybe not the wisest use of the NRSC’s money.

The Doc’s diagnosis: It’s hard to imagine that those NRSC ads came together in the past two weeks, which means they probably represent more of Rick Scott’s handiwork. If so, the logical conclusion would be a) he has four middle fingers, and b) none of them are very flippin’ effective.

Or is our analysis for the birds . . .