Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and scrolling through Punchbowl New AM, when I came across this item about two new ad campaigns targeting TikTok for its ties to the Chinese government and its harmful effects on users.

The fight over banning TikTok, long confined to congressional committees, federal boards and online screeds, has now moved to television screens across the country.

Two entities are running ads about the perceived danger of the popular social media app, which is owned by ByteDance, a Chinese company.

One spot accuses the platform of promoting eating disorders and “glorifying self-harm.” The other ad says that the Zhang Fuping, the vice president of ByteDance and a member of the Chinese Communist Party, “controls what 170 million Americans think.”

What do you think, Doc – those ads gonna work?

– TikToxic

Dear TT,

Let’s do the math, shall we?

National Review’s James Lynch reports that the two groups – The American Parents Coalition and State Armor Action – will spend roughly $2 million between them on their TikTok knock.

Meanwhile, according to this piece by the Washington Post’s Cristiano Lima-Strong, Jacob Bogage and Aaron Schaffer, “TikTok and ByteDance’s spending on federal lobbying has risen dramatically as scrutiny over their ties to China has grown in Washington. They spent less than $300,000 in 2019 but more than $20 million in the years since, according to a review of federal lobbying disclosure forms.”

Kind of a mismatch, yeah?

Then again, public opinion still counts for something, so maybe these spots will actually break through.

Then again again, the public opinion that matters most might come from the teen and tween children of Congressional members, as Natalie Andrews details in the Wall Street Journal.

WASHINGTON—As members of Congress consider a crackdown on TikTok, many have faced lobbying from some of their most vocal constituents: their own children.

“She was initially up in arms about the whole thing, ‘you can’t do that,’” says Rep. Josh Gottheimer, (D., N.J.) of his daughter.