Is Student Loan Forgiveness Really the ‘Rich Kid Bailout’ a GOP Ad Claims?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Punchbowl News, when I came across this item.

The American Action Network, the non-profit aligned with House Republican leadership, is running a new spot calling President Joe Biden’s plan to forgive student loans a “rich kid bailout.” The spot is running in Denver, New York, Minneapolis, Atlanta, Detroit, D.C., Pittsburgh, Phoenix and Charlotte.

Is that true, Doc – half a trillion taxpayer dollars to make Richie Rich . . . richer? What the hell?

– Loan Wolf

Dear Wolfie,

That’s a legit question, given Lorie Konish’s CNBC report that “the average burden per U.S. taxpayer for the new federal student debt cancellation will be $2,503.22, according to new estimates from the National Taxpayers Union, a fiscally conservative advocacy group.”

Then again, that figure is wildly deceptive, as the CNBC piece itself clearly indicates. First of all, “[the] estimated cost per taxpayer is based on the assumption that policymakers would need to make up for the total tally of the forgiveness through tax increases, spending cuts, borrowing or a combination of those strategies.” Fiscal projections don’t get much vaguer than that.

Beyond that, consider the actual breakdown of who would pay what.

Low-income taxpayers, earning less than $50,000, would have an average additional cost per taxpayer of $190. That would increase to about $1,040 for those with adjusted gross incomes between $50,000 and $75,000; $1,774 for those between $75,000 and $100,000; and $3,791 for incomes of $100,000 to $200,000.

Taxpayers who make between $200,000 and $500,000 would have an average additional cost of $11,940.

Not to mention, the estimated costs would be spread out over ten years.

With those numbers in mind, let’s look at the American Action Network TV spot.

So we have an auto mechanic, a landscaper, and a waitress – all good Americans, the Doc gladly stipulates, and all worthy of our respect.

But . . .

Let’s be generous and assume they all make $100,000 a year. That means they’d pony up $1,774 over ten years, or $177.40 per annum, or 48¢ a day.

So that whole “my family will figure out how to get by with less” kind of boils down to “I can park on Newbury Street for eight fewer minutes every day.”

The White House says that among borrowers who are no longer in school, nearly 90% of the relief will go to those earning less than $75,000 a year. Others dispute that. You can sort it out for yourself here.

But one thing’s for sure: Richie Rich ain’t getting rich off this particular bailout.

What’s Up With RadioShack Re-Branding Itself As RadioShock?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and waltzing through the Wall Street Journal, when I tripped over this Megan Graham piece about RadioShack’s latest marketing campaign.

Some RadioShack Dealers Aren’t Happy as the Brand Leans on NSFW Tweets

RadioShack’s crass new marketing strategy is disappointing some of the brand’s independent dealers, including one retail partner that says it is ending the relationship in response.

RadioShack’s Twitter account, once a source of electronics deals and blast-from-the-past ads, this year became a collection of porn-themed memes, sexual jokes and crypto-related posts.

C’mon – Radio Shack is where I used to buy cassette recorders and fuzzbusters. Now I need to buy into porn, too? What the hell, Doc.

– Buzzbuster

Dear Buzzie,

Yeah, right? Here’s RadioShack’s 2014 re-branding, which was launched in a minute-long Super Bowl ad.

And here’s some of the retail chain’s current re-branding via Twitter.

In July, The Verge’s David Pierce posted this overview of RadioShack’s “increasingly unhinged and sex-crazed Twitter account.”

In addition to tweeting things like “due to inflation 6 inches is now 9 inches” and “Just took an upper decker in @Applebees ama” the company has also gone big into cryptocurrency and NFTs. RadioShack would be an excellent meme stock if it hadn’t declared bankruptcy and then been bought by Tai Lopez’s company REV, the same investor that now owns Dressbarn, Pier 1, Linens-n-Things, and Modell’s Sporting Goods . . .

It seems a bit odd to see a brand go the shitposter route, but hey, it’s worked pretty well for Elon Musk, so why not give it a try?

Pierce also noted that 1) RadioShack nearly doubled its Twitter followers in the first two weeks of the campaign, but 2) the new campaign hasn’t seemed to help the chain’s stock price very much.

The Doc’s diagnosis? Just a RadioShuck.