Tag Archives: MSNBC

How Can an Ad Claim That Donald Trump ‘Couldn’t Be Hired at a Local Mall’?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Jim Swift’s Overtime newsletter from The Bulwark, when I came across this item about a new ad campaign from Republican Voters Against Trump.

No mall would hire Trump… So why would we make him President again? A new ad from our friends at RVAT airing on TV and online in battleground states.

I dunno, Doc – does that sound right to you? Donald Trump does have an awful lot of experience in sales.

– Mall Rat

Dear MR,

Yeah, the thing with Trump is, so much of what he’s sold during his career has been irregular.

Beyond that, the rest of his resumé is even more problematic, as this RVAT press release explains.

WASHINGTON – April 22, 2024 – Today Republican Voters Against Trump launched a new six-figure ad campaign as part of an ongoing $50 million campaign, highlighting Donald Trump’s 88 felony charges.

The ad uses first-person hidden-camera footage of a job applicant going to several stores and repeatedly being rejected after sharing that he has been indicted for stealing classified documents, paying hush money to porn stars, and attempting to overturn an election.

Here’s how that worked out.

The ad is scheduled to run nationally on MSNBC’s “Morning Joe” and Fox News Channel’s “Fox & Friends,” and digitally in Michigan, Pennsylvania, and Wisconsin.

Republican Voters Against Trump is yet another effort from the irrepressible Sarah Longwell, publisher of The Bulwark, impresario of The Focus Group Podcast, and founder of Republican Voters Against Trump/Republican Accountability Project.

Sarah Longwell is the undisputed Queen of Never Trumpers.

Ask for her by name.

Did Joe Biden in His New Ad Just Make the Understatement of the Century?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and poking around the web, when I came across this headline at MSNBC’s site.

‘Trump doesn’t trust women; I do’: Biden ad hits Trump’s attacks on reproductive freedom

Really, Doc – that’s the best he’s got? Doesn’t trust women? That’s his indictment of the Grabber in Chief?

– Trusty Reader

Dear TR,

The TV spot was triggered by the state of Florida’s new six-week abortion ban, and according to this piece by Weija Jiang at CBS Mornings, “[Biden’s] campaign says it has a ‘seven-figure buy’ for this ad as part of a $30 million advertising effort in the major battleground states: Pennsylvania, Michigan, Wisconsin, Arizona, Georgia, North Carolina and Nevada.”

“In 2016, Donald Trump ran to overturn Roe v. Wade. Now, in 2024, he’s running to pass a national ban on a woman’s right to choose,” Biden says in the ad. He pointedly avoids mentioning either Florida’s new law or Trump’s stated opposition to a six-week abortion ban, letting viewers draw their own conclusions, accurate or not.

(Then again, Trump was America’s first Cubist President – on every side of every issue – so previous statements are no guarantee of future policy.)

The Doc’s diagnosis: There’s no question Biden’s assertion that “Trump doesn’t trust women” soft-pedals Trump’s reprehensible history of misogyny, misconduct, and more – see Mariel Padilla’s piece at The 19th for further details – but there are plenty of people out there excoriating Trump in far harsher terms (lookin’ at you, George Conway).

Over all, it’s sensible for Biden to leave the heavy lifting to others on this front.

Could a Never Trump PAC’s TV Spot Hold ‘Dictator Donald’ Accountable?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Politico Playbook, when I came across this item about a new ad campaign highlighting Donald Trump’s bromance with authoritarian figures past and present.

The Republican Accountability PAC is rolling out a six-figure ad campaign to take Trump to task, titled “Dictator Donald,” hitting the former president for his recent comment that he wouldn’t be a dictator if he returns to the White House “except for Day One.” The 60-second ad compares Trump to the likes of BENITO MUSSOLINI, HUGO CHÁVEZ, AUGUSTO PINOCHET and Hungarian PM VIKTOR ORBÁN.

In your home for the holidays: The ad will begin running nationally today on CNN and MSNBC. It will also be shown on the Hallmark Channel and during TBS’ “A Christmas Story” marathon in Arizona, Georgia, Michigan, Pennsylvania and Wisconsin.

That’s some Murderers’ Row Trump is being compared to, eh, Doc? Think the spot might work?

– Christmas Jeer

Dear CJ,

So you’re sitting there watching Catch Me If You Claus when this commercial pops onto your big-screen TV.

Talk about the Ghoul of Christmas Future, eh?

As for how effective the Republican Accountability PAC ad might be, the spot has gotten 164,000 views and 706 comments on YouTube in 48 hours, along with a smattering of press coverage about the group’s six-figure ad buy. (Here’s a list of their donors, via OpenSecrets.)

Then again, anti-Trump ads generally face an uphill battle, as New York Times reporter Jonathan Swan noted several months ago.

A well-funded group of anti-Trump conservatives has sent its donors a remarkably candid memo that reveals how resilient former President Donald J. Trump has been against millions of dollars of negative ads the group deployed against him in two early-voting states.

The political action committee, called Win It Back, has close ties to the influential fiscally conservative group Club for Growth. It has already spent more than $4 million trying to lower Mr. Trump’s support among Republican voters in Iowa and nearly $2 million more trying to damage him in South Carolina.

But in the memo — dated Thursday and obtained by The New York Times — the head of Win It Back PAC, David McIntosh, acknowledges to donors that after extensive testing of more than 40 anti-Trump television ads, “all attempts to undermine his conservative credentials on specific issues were ineffective.”

Of course, an ad campaign depicting Donald Trump as a five-and-dime dictator could conceivably be more effective than accusing him of failing to build a wall at the southern border. And yet . . .

“Even when you show video to Republican primary voters — with complete context — of President Trump saying something otherwise objectionable to primary voters, they find a way to rationalize and dismiss it,” Mr. McIntosh states in the “key learnings” section of the memo.

Regardless, the Republican Accountability PAC ad is a good start.  Let a thousand followers bloom, yeah?