Is MAGA Inc. PAC’s ‘Ron DeSalesTax’ Ad More Deceptive Than Moronic?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Politico Playbook, who I came across this item.

FIRST IN PLAYBOOK: TRUMP WORLD’S NEW DeSANTIS ATTACK AD —Meridith McGraw reports that MAGA Inc. PAC is launching a new ad airing on Fox News, CNN and Newsmax. The ad is also running today in four Iowa markets (Des Moines, Cedar Rapids, Davenport and Sioux City) and on WMUR in New Hampshire.

The spot attacks Florida Gov. RON DeSANTIS’ previous support for a national sales tax with corny but catchy lyrics sung to the tune of “Old MacDonald Had a Farm.” Here’s a sample: “Ron ‘DeSalesTax’ had a plan / To make you pay more / With a sales tax here, and a sales tax there / Here a tax, there a tax, everywhere a sales tax.”

What’s up here, Doc? Is this ad just stupid? Or does MAGA Inc think we are? 

– Not Quite Sold

Dear NQS,

Looks like a photo finish to us.

Here’s the ad in question.

For those of you keeping score at home, that’s a sales tax hike on eggs, gasoline, steak, washing machines, lawn mowers, electronics, toasters, and takeout – all thanks to the 23% national sales tax DeSantis voted for three times as a Florida congressman.

That claim is half true according to PolitiFact’s Amy Sherman, who noted that “DeSantis co-sponsored Fair Tax bills three times while in Congress. Those proposals would set a national sales tax and replace other federal taxes, including income tax.” Sherman concluded that the statement “is partially accurate but leaves out important details.”

The DeSantis campaign, on the other hand, is conceding nothing, as Kyle Morris reported at Fox News.

“In Congress, the governor supported the concept of a Fair Tax, a plan to lower the overall tax burden on an individual by replacing all federal taxes —  including income tax — with a lower tax,” Bryan Griffin, the DeSantis political team press secretary, said in a statement shared with Fox News Digital. “The plan also sought to end the IRS, which, at the time, was being weaponized by the Obama administration. To describe only part of the plan in an attack is dishonest.

“In Florida, Gov. DeSantis cut taxes to help families struggling under Biden’s inflation. In 2022, he signed the largest tax relief package in Florida history (more than $1.2 billion for Florida’s families). And, this year, he exceeded that by securing a record $2.7 billion in tax relief, including a permanent sales tax exemption for baby items, back to school and Fourth of July tax holiday, and $500 million in toll relief,” Griffin added.

And, just to twist the knife, Griffin ended with this: “Incidentally, Florida’s favorable tax climate has encouraged a record number of people to move to the Sunshine State, including former President Donald Trump.”

Never Back Down, the pro-DeSantis Super PAC, piled on with this tweet.

As for the eggs, washing machines, gas, takeout, etc. featured in the DeSalesTax spot, they seem to have been chosen at random. Kind of the way facts are in political ads nowadays.

Is a Trump-Aligned Super PAC Ad Lying About Ron DeSantis?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and checking out the news on MediaPost when I came across Wayne Friedman’s piece about a new ad campaign funded by a Donald Trump-supported Super PAC. It attacks Florida governor (and likely Trump presidential rival) Ron DeSantis for his voting record in Congress on Medicare and Social Security.

A Republican-backed TV commercial campaign is targeting Florida Governor and potential Presidential candidate Ron DeSantis, backed by Donald Trump’s “Make America Great Again” Super PAC . . .

The spot — called “Think You Know Ron DeSantis” — talks about how he has backed “deep cuts to social security and medicare” and says that when he was in Congress, DeSantis voted to raise the retirement age to 70. The bottom-line message, according to a voiceover, is that DeSantis “doesn’t share our values” and that “he is just not ready to be President.”

DeSantis is currently on a book tour saying he’s all about protecting Social Security and Medicare. What gives, Doc?

– Ron Conned?

Dear RC:

It is a fact well-established that Donald Trump and his merry band of remoras (a.k.a. suckerfish) are severely allergic to the truth (according to a Washington Post tally, the Cheeto in Chief alone made 30,573 false or misleading claims during his four years in office).

Against that backdrop . . .

The reported $1.5 million ad campaign (most of it spent on Fox News ads) claims that Ron DeSantis, while a congressman representing Florida’s 6th Congressional District from 2013 to 2018, “voted three separate times to cut Social Security . . . Worse, DeSantis voted to cut Medicare two times. DeSantis even voted to raise the retirement age to 70.” (You can see the spot here.)

So the question is: True? False? Alternative facts?

According to a PolitiFact piece by Yacob Reyes in the Tampa Bay Times last month, it’s not all that cut and dried.

In 2013, with Republicans controlling the House, DeSantis joined 103 Republicans on a failed resolution that called for raising the age to qualify for Medicare and Social Security to 70, according to a Committee for a Responsible Federal Budget analysis.

The measure also supported a transition of Medicare, a program funded by the federal government, to a premium support system, for which the federal government would designate a pot of money for each beneficiary to spend on a private insurance plan.

The resolution’s text stated the measure would have affected future beneficiaries; it says, “those in or near retirement will see no changes.”

A PolitFact piece by Amy Sherman five years ago, which addressed similar charges against DeSantis during Florida’s 2018 GOP gubernatorial primary, labeled them Half True:: “[The non-binding resolutions] were a cut in terms of the programs’ future growth relative to the baseline. But the goal of these resolutions was to persuade Congress to make changes to shore up these programs in the future to avoid steeper cuts down the road.”

Bottom line: Those votes cut no budgets, nor did they reduce seniors’ benefits.

Regardless, DeSantis is doing his best nowadays to rewrite his position on entitlement cuts, as the Tampa Bay Times piece noted.

“Look, I have more seniors here than just about anyone as a percentage,” DeSantis told Fox News’ Dana Perino on March 2. “You know, we’re not going to mess with Social Security as Republicans. I think that that’s pretty clear.”

(As if he didn’t represent seniors for the six years he was Florida’s 6th District congressman. But why get technical about it.)

What’s also pretty clear is that the Trumpiacs will keep touting half-truths about DeSantis as long as he remains a threat to the ex-president’s bid to regain the White House.

The Doc’s prescription: Just because in this instance the MAGAts have downshifted from outright lies to partial ones, we don’t recommend getting used to it.

GOP Ad Says Sen. Joe Manchin (D-Hell No) Owns a ‘Luxury Yacht’. Is That Right?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Axios Sneak Peek, when I came across this item by Josh Kraushaar.

The NRSC [National Republican Senatorial Committee] is out with a new direct mail and digital ad campaign portraying Sen. Joe Manchin (D-W.V.) as a Davos-trekking elitist, firing the first of many shots to come ahead of a potential re-election campaign . . .

Why it matters: Manchin, who hasn’t announced what he plans to do in 2024, is the only Democrat who can realistically hold a Senate seat in one of the most conservative states in the country.

The ad also says Manchin drives a Maserati and owns a $700,000 luxury yacht.

Is that why the boat’s named “Almost Heaven”?

– Almost Heavin’

Dear Ms. Heavin’,

Republicans would like nothing better than to hound Joe Manchin into retirement, since they’re desperate for his Senate seat.

Here’s the ad they hope will facilitate his exit, and please enjoy the narrator’s British accent, which is supposed to echo the voice of Robin Leach, late of the venerable Lifestyles of the Rich and Famous.

Let’s do some fact-checking, shall we?

• For starters, it’s true that Manchin attended the World Economic Forum in Davos this month, a turn on the big stage that was largely notable for the high-five he shared with Sen. Kyrsten Sinema (I-Me Mine) over preserving  the Senate filibuster – something we thought  the NRSC [checks notes]  would totally dig. Guess not.

• It’s also true that Manchin owns a Maserati, for which he’s previously taken grief from climate change activists and Brian Williams. But isn’t owning a luxury car part of the American dream, which we thought Republicans [checks notes] have always touted? Guess not.

• It is not true that Manchin owns a “$700,000 D.C. luxury yacht,” as Andrew Beaujon noted two years ago in Washingtonian.

It’s not a yacht. Republicans tried to paint Manchin as yacht-owning “Washington Joe” during his 2018 reelection campaign. Mmmm, not quite: “The vessel is listed as ‘recreational’ on documents,” PolitiFact wrote in a fact-check. “However, a less confrontational—but similarly accurate—description could be ‘houseboat,’ since it is Manchin’s residence in Washington.”

P.S. The source the NRSC cites for the “luxury yacht” designation – 100 Days in Appalachia – is a known right-wing propaganda machine.

• Finally, the NRSC spot proclaims that “Life is very good for Democrat Joe Manchin while West Virginians get stuck with higher prices, smaller paychecks, and open borders . . . Tell Maserati Manchin it’s time to stand up for West Virginians.”

Not to get technical about it, but check out this graphic from Jonathan V. Last’s Triad newsletter at The Bulwark.

See that deep blue blotch straddling Virginia and Kentucky? That’s blood-red West Virginia, baby!  The Mountain State gets back $3.09 for every tax dollar it ponies up to the feds.

If you don’t think Joe Manchin has had a lot to do with that, you just haven’t been paying attention.

Is Rick Scott’s New TV Spot Meant to Give Mitch McConnell the Finger?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Punchbowl News, when I came across this item by Jake Sherman.

Sen. Rick Scott (R-Fla.), the former chair of the NRSC, is running an ad nationwide touting his race against Mitch McConnell for Republican leader and his 11-point plan, which became a widely used Democratic talking point.

The new spot is running in D.C., New York, Philadelphia and Los Angeles.

Scott is up for re-election in Florida in 2024, but this ad isn’t running in Florida, according to AdImpact. This is sure to raise lots of eyebrows in Senate GOP circles.

It sure raised mine, Doc. What the hell’s that all about?

– Scot Free

Dear Mr. Free,

Let’s begin at the beginning.

Last March, Florida Sen. Rick Scott (R-Largest Medicare Fraud in U.S. History) introduced his 11-point Plan to Rescue America, as Jonathan Weisman reported in the New York Times.

WASHINGTON — Senator Rick Scott of Florida, the somewhat embattled head of the Senate Republicans’ campaign arm, said one utterly indisputable thing on Thursday when he stood before a packed auditorium of supporters at the conservative Heritage Foundation: His plan for a G.O.P. majority would make everyone angry at him, Republicans included.

It was an odd admission for the chairman of the National Republican Senatorial Committee. His leader, Senator Mitch McConnell of Kentucky, has repeatedly told Mr. Scott to pipe down about his “11-Point Plan to Rescue America,” with its call to impose income taxes on more than half of Americans who pay none now, and to sunset all legislation after five years, presumably including Social Security and Medicare.

According to this CNN report by  and ther proposals in Scott’s plan included “ending imports from China, cutting the federal government workforce by 25% and building a wall on the US-Mexico border and naming it after former President Donald Trump.”

As everyone except Rick Scott could have told you, the whole thing went over like the metric system.

Especially lathered up was Minority Leader Mitch McConnell (R-I’m de captain here!), as he made clear at a press conference reported by CNN.

“Let me tell you what would not be a part of our agenda,” McConnell said. “We will not have as part of our agenda a bill that raises taxes on half the American people, and sunsets Social Security and Medicare within five years.”

Apparently undaunted by the widespread backlash he encountered at the time and his subsequent beatdown by McConnell in last fall’s Senate leadership bakeoff, Scott has doubled down with his current TV spot.

Here’s his pitch, annotated for your convenience.

People told me not to run for Republican leader against Mitch McConnell. They said I wouldn’t win. (Duh)

I knew it was gonna be hard. (As in, impossible)

But we gotta start somewhere. (Too bad Rick Scott is currently nowhere)

Look – we’re on the road to woke socialism. (His proof: A screenshot of Alexandria Ocasio-Cortez)

And Republicans are just a speed bump. (Not even that smart, honestly)

We can’t keep doing the same old thing. It’s time for Republicans to be bold, to speak the truth, and to stop caving in. (The way Mitch McConnell keeps doing)

Help us change our party – join us at RescueAmerica.com. (Please give me money so I can run more noodleheaded ads like this one)

I’m Rick Scott. I approve this message. (Of course you do)

Scott is spending a reported seven figures on the national ad buy, which truly makes you wonder why he doesn’t just set his money on fire.

Meanwhile, Politico Playbook PM reports that a new ad campaign has been launched by the National Republican Senatorial Committee, whose chairman until 12 days ago was [checks notes] Rick Scott.

2024 WATCH — “‘Retire or get fired’: Senate GOP campaign committee targets Manchin, red-state Democrats with ad campaign,” by Fox News’ Paul Steinhauser: “The ad campaign from the National Republican Senatorial Committee (NRSC), titled ‘Retire or Get Fired,’ takes aim at Trump-state Democratic Sens. JOE MANCHIN of West Virginia, JON TESTER of Montana and SHERROD BROWN of Ohio over what the NRSC calls their ‘liberal records’ and ties the senators to President Joe Biden.” Watch the Manchin adWatch the Tester adWatch the Brown ad

Here’s the Tester ad.

Inconveniently for the NRSC, Morning Consult’s Eli Yokley just reported that “60% of Montana voters approve of Democratic Sen. Jon Tester, making him the most popular incumbent expected to face a competitive 2024 contest.”

So maybe not the wisest use of the NRSC’s money.

The Doc’s diagnosis: It’s hard to imagine that those NRSC ads came together in the past two weeks, which means they probably represent more of Rick Scott’s handiwork. If so, the logical conclusion would be a) he has four middle fingers, and b) none of them are very flippin’ effective.

Or is our analysis for the birds . . .

Who in Their Right Mind Would Label Kathy Barnette a ‘Woke Republican’?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Punchbowl News AM, when I came across this item about an ad attacking Kathy Barnette, a super-Trumpy candidate in the Pennsylvania Republican Senate primary.

USA Freedom Fund, which is funded, at least in part, by Club for Growth Action, has a new ad running in Pittsburgh slamming Kathy Barnette for being a “woke Republican” who wants to build a statue of former President Barack Obama. This is ironic since Barnette has a long history of attacking Obama, including repeated false accusations that he’s a Muslim.

What the hell, Doc – are we totally through the looking glass at this point?

– GOPsmacked

Dear GOPsmacked,

We’re not just through the looking glass, we’re deep into Queen of Hearts Off With Their Heads territory.

That’s what’s going on in Pennsylvania’s GOP Senate primary right now. Medical fraud Mehmet Oz (the Doc, of all people, should know) and MAGA fraud Dave McCormick have spent a combined $28 million on ads blowtorching one another, as WHYY’s Katie Meyer has reported.

[McCormick] has raised nearly $16 million — $11 million was a loan from himself — and spent more than $14 million, chiefly on big ad buys.

That doesn’t count money from Honor Pennsylvania, a super PAC spending on McCormick’s behalf — primarily funding ads attacking Oz. The PAC has spent more than $11 million . . .

[Oz has] loaned himself more than $12 million, and he’s pulled in another $3 million or so from donors. He’s also supported by a PAC, American Leadership Action, that has spent nearly $3.5 million to oppose McCormick.

Also like McCormick, Oz has spent around $14 million, primarily on ads.

It’s a campaign classic: 1) Candidate A spends all his time telling voters Candidate B is a bum. 2) Candidate B returns the favor. 3) Voters believe them both and turn to Candidate C. (See Carol Moseley Braun’s improbable 1992 U.S. Senate victory in Illinois for further details.)

Candidate C in Pennsylvania’s GOP Senate race is Kathy Barnette, “a conservative Christian commentator with a history of advocating, among other things, that the U.S. reject Muslim immigrants and that abortion be completely banned. She’s also a high-profile proponent of baseless voter fraud theories, and is running to the right of the rest of the field,” according to Meyer.

Beyond that, Barnette is surging in the polls, despite having spent a paltry $137,000 on campaign ads so far and despite Donald Trump’s endorsement of Oz. New York Times reporter Jennifer Medina captured the current dynamic in this piece.

Many voters said they were choosing who they believed would carry out Mr. Trump’s ideals, even if they and the former president disagreed on who could best accomplish that. And interviews showed how effectively Ms. Barnette, who has never held public office, had used her life story as a poor, Black child of the South to connect with white working-class voters in western Pennsylvania. At events and in her ads, Ms. Barnette often invokes the phrase “I am you.”

Other conservatives, however, are attacking Barnette. The super PAC USA Freedom Fund is running this ad accusing her of being a “woke Republican” for proposing a statue of Barack Obama in D.C.

PolitiFact has labeled the ad “mostly true.”

[USA Freedom Fund] claimed “Kathy Barnette wants to build a statue of Barack Obama right next to the one of Abraham Lincoln on Capitol Hill.”

Barnette said she did propose a statue of Obama and his family, but she never voted for him, or backed his policies. Her idea was to use three statues to show how far Black people have come since the time of slavery.

The statement is accurate but needs clarification. We rate this claim Mostly True.

But the “woke Republican” label is a joke, given Barnette’s anti-Muslim, homophobic, Big Lie track record.

Seriously