Wait, What? There’s Already a Ron DeSantis 2024 Presidential Ad?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading a Politico Nightly post by David Siders and Charlie Mathesian, when I came across this item, which noted that Donald Trump’s presidential campaign announcement had failed utterly to freeze the 2024 primary field.

The Ron DeSantis bandwagon is already rolling.

Next week, in an advertising campaign shared first with Nightly, a pro-DeSantis super PAC will begin airing TV ads in Iowa, the first-in-the-nation caucus state.

The ads, which began airing digitally today, follow a week in which the Florida governor’s star has risen — and Trump, following a bruising midterm, has lost his luster with many Republicans.

Seriously, Doc – no rest for the weary?

– Ron DeSist, Please

Dear DeSist,

Now that Donald Trump has thrown his MAGA cap into the ring (and check out Michael Wolff’s New York Times op-ed for a sense of how ultra-shambolic the former Cheeto-in-Chief’s third run for the White House is shaping up to be), it’s off to the races, yeah?

The ad from pro-DeSantis super PAC Ron to the Rescue is its version of American Carnage: “Lockdowns. Rampant inflation. Rising crime. Soaring gas prices. A nation on the brink.”

Here’s how the voiceover ends: “To defeat Biden and restore our country, America needs leadership. We need Ron DeSantis.”

As the Sunday comics feature used to ask, What’s missing from this picture? If you guessed Donald Trump, you’re right! But Trump does come up on the super PAC’s website.

Under the current management of Joe Biden, Nancy Pelosi, and Chuck Schumer, our nation has drastically suffered. Inflation is shrinking the Middle-class, supply-chain issues are eroding small businesses, and soft-on-crime policies are destroying community safety.

If we don’t turn this ship around soon, we won’t have a nation to return to. We need someone with the courage to stand up to the woke radical left and return us to an America First agenda. We need someone with the bravery of President Lincoln, the charm of President Reagan, and the determination of President Trump.

Too bad what DeSantis actually brings is the glass jaw of Gerry Cooney, the tiny arms of a T-Rex, and a cast-off suit from his old man. But why get technical about it.

Besides, it’s early days, and what matters most to the chattering classes right now is the horse race. Politico Nightly helpfully provided some numbers.

Recent polling underscores DeSantis’ popularity with Republicans outside Florida. Earlier this week, the conservative Club for Growth released a polling memoshowing DeSantis running ahead of Trump in multiple states — the polling data less significant than what releasing it said about the heavyweight group’s leanings heading into 2024.

In a survey of likely Republican primary voters in GOP-oriented Texas, DeSantis was beating Trump by 11 percentage points. Even polling that shows Trump ahead of DeSantis has been moving in the Florida governor’s direction: In a POLITICO/Morning Consult poll this week, Trump was beating DeSantis by 14 percentage points among Republicans and Republican-leaning independents. But the margin was 22 percentage points before the midterms.

The Doc’s diagnosis?  Sorry, folks – not seeing a DeSist anytime soon in DeFuture.

Exactly How Dopey Does Ron DeSantis Look in His ‘Top Gov’ TV Spot?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Politico Playbook, when I came across this item: “HIGHWAY TO THE DANGER ZONE — ‘New DeSantis fighter jet ad conjures 1988 Dukakis tank debacle,’ by WaPo’s Gillian Brockell.”

Here’s how the Post piece begins:

Clearly, what Florida Gov. Ron DeSantis was going for was a comparison to Tom Cruise.

Hence the “Top Gov” label at the beginning of his latest political ad, which resembles that of Cruise’s “Top Gun” movies, and the slo-mo shots of the Republican governor zipping up a flight suit over an energetic guitar music track. DeSantis “briefs” an out-of-view team — presumably Florida voters — about the “rules of engagement” for “dogfighting” with the “corporate media.” At one point, he sits in the cockpit of what appears to be a fighter jet, flight helmet on, and says, “Alright, ladies and gentlemen.”

Granted, DeSantis was only 10 years old when the Duke-in-a-Tank ad ran, but no one around him could’ve stopped this? What the hell, Doc.

– Helmet Head

Dear Helmet Head,

Exactly how dopey does Ron DeSantis look in his TV spot? Exactly this dopey, courtesy of the Post.

Also instructive is a compare ‘n’ contrast viewing of the two misbegotten ads.

Let’s start with Mike Dukakis’s tanking his 1988 presidential campaign, as he tried to butch up his image on national defense. Here’s the spot that George H.W. Bush ad ran in response.  (Politico’s Josh King wrote a great piece on “the inside story of the worst campaign photo op ever.”)

Cut to Ron DeSantis trying to butch up his image with some Tom Cruise cosplaying and corporate-media bashing.

Cue the Twitterverse nailing DeSantis as a twit.

For more Twitter mockery, check out David Moye’s HuffPost piece.

Meanwhile, Rule #1 of political campaigning remains: Never put anything – especially anything feathered – on your head.

Hats off to JFK for that.