Tag Archives: USA Today

Is Oscar Mayer’s Bologna Beauty Mask Just . . . Baloney?

by doctorads

(Aditor’s note: Sharp-eyed readers of this site – both of them – will have noticed that the good doctor has been AWOL for the past couple of years. He says he’s been off working on the snack menu for The Obama Presidential Center. We have our doubts, but live and let learn, that’s our slogan.)

Well, the Doc opened up the old mailbag when he finally got back to the Global Worldwide Dispensary and here’s what poured out.

Dear Dr. Ads,

So there I was minding my own business and reading People magazine when I came across this story.

Oscar Mayer Launches a Bologna Sheet Mask — and No, It’s Not Made of Real Bologna

For anyone who ever made a face out of a slice of bologna by biting holes for their eyes and mouth, boy does Oscar Mayer have something for you.

The iconic brand is stretching itself beyond the meat and cold cut business, and stepping into the beauty world by dropping the first-ever bologna-inspired face mask.

Though not actually made of bologna, the masks — made in partnership with premier Korean beauty and skincare company Seoul Mamas — are designed to resemble slices of the deli meat, mimicking its instantly recognizable color.

They include hydrating and restoring hydrogel that promote skin elasticity, improves hydration and moisture retention, offers anti-inflammatory benefits, and provides protection for the skin.

Wait, what? Phoney baloney is supposed to sell real bologna?

Help me out here, Doc.

– Meatless in Seattle

Dear Meatless,

Long way from cold cuts to cold cream, yeah? Regardless, the masks are producing beautiful results for the Bologna Barons.

According to this piece by Kelly Tyko for USA Today, “the Oscar Mayer bologna masks are sold out for now on Amazon but could be restocked. ‘Due to unexpected incredibly high demand, we are working to get the sheet masks back in stock over the coming days,’ Kraft Heinz said in a statement to USA TODAY. The masks were also listed as Amazon’s ‘#1 new release’ in beauty and personal care Wednesday.”

Here’s the meatpacker’s promotional video.

The Doc especially likes the warning at :07: “DO NOT EAT. OSCAR MAYER Bologna Face Masks Do Not Contain Real Bologna.”

Really.

Got a 2013 Top Ten for Us, Doc?

by Campaign Outsider

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I’ve noticed that a lot of media outlets have picked their Top Whatever Ads of 2013 in recent days.

There’s Adweek’s Mostapalooza featuring The Ten Most Sexist Ads of 2013, The 10 Most Epic TV Promos of 2013, The Ten Most-Viral Ads of 2013, and The Ten Most Watched Ads on YouTube in 2013.

Then there’s USA Today’s Top 5 ads of 2013.

Among many others.

Any way you can sort this out for us, Doc?

– H.D. Dromedary

Dear H.D. Dromedary,

We’re guessing you’d be most interested in Adweek’s 10 Best Ads of 2013, which slots this spot at #4:

 

 

But – all due respect – we have to agree with Adweek’s choices for the top three.

Guinness Basketball:

 

 

RAM Farmer:

 

 

And #1, Dove Real Beauty Sketches:

 

 

That’s some moving marketing, yeah?

Yo.

What’s Up with the ‘Heroic Media’ Anti-Abortion Ad?

by Campaign Outsider

Well the Doc opened the old mailbag today and here’s what poured out:

Dear Dr. Ads,

I recently saw this Wall Street Journal ad from an outfit called Heroic Media.

photo1560

The website’s Frequently Asked Questions section says this about the group’s funding:

Our primary source of income is from individual donors. We also receive support from churches, organizations and foundations. We do not receive income from government sources.

No kidding.

What’s the scoop on this campaign?

– 19 Weeks

Dear 19 Weeks,

Funny you should ask, because the Wall Street Journal is one of the only mainstream media outlets to run the ad.

From the Christian Broadcast Network:

Media Outlets Reject Controversial Pro-life Ad

Three major U.S. newspapers are refusing to run a pro-life ad, calling it too controversial.

The ad by Heroic Media features a hand holding a 20 to 24-week-old pre-born baby.

Above the baby is a quote saying, “This child has no voice, which is why it depends on yours, speak up.”

Lifenews.com reported that The Chicago Tribune , USA Today, and Los Angeles Timessaid they feel the image of the baby is “controversial.”

The controversy stems from the ad not specifying “whether the child was alive or dead,” according to World Magazine.

Here’s a Heroic Media spokeswoman discussing the controversy:

 

The Chicago Tribune subsequently accepted an alternative ad with a different image (via Jill Stanek at LifeSiteNews):

heroic-ad_alt-baby2-Final-Draft-2

 

Okay then, yeah?

Yo.