Could Florida TV Execs Go to Jail for Running an Abortion-Rights Ad?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Brian Stelter’s CNN Reliable Sources newsletter, when I came across this item about the Florida Health Department’s cease-and-desist letters sent last week to WCJB in Gainesville and WFLA in Tampa.

The threat from the health department underscores the intensity of the political battle over Amendment 4, a ballot measure that would enshrine abortion rights in Florida’s constitution. The state government led by [Gov. Ron] DeSantis has campaigned aggressively against the amendment, including by running its own TV ads.

The cease-and-desist letters from John Wilson, general counsel for the state health department, appear to be part of that campaign. The letters were first reported by Orlando investigative journalist Jason Garcia and state news outlet Florida Politics.

In the letters, Wilson targeted an ad produced by the group Floridians Protecting Freedom, which is behind the “Yes on 4 Campaign” in favor of abortion rights.

What the hell, Doc – hasn’t Pudding Fingers Ron DeSantis heard of the First Amendment?

– Pudding People First

Dear PPF,

Clearly, pudding’s not the only thing Florida Gov. Ron DeSantis (R-Can’t Wait for ’28) wants his fingers in.

As MSNBC’s Ja’han Jones reports, trying to bully local television stations is just the latest DeSantis attack on the abortion rights ballot measure.

The DeSantis administration recently had its election police unit investigate people who had signed a petition to get Amendment 4 on the ballot. Then the administration used taxpayer money to launch an anti-abortion website. The administration also used state money to air Orwellian television ads proclaiming that “Florida cares about women and families.”

Floridians Protecting Freedom has responded with this ad, which “depicts a woman named Caroline who became pregnant with her second child after a brain cancer diagnosis.”

This is nuts graf: “The doctors knew that if I did not end my pregnancy, I would lose my baby, I would lose my life, and my daughter would lose her mom. Florida has now banned abortions, even in cases like mine.”

The CNN piece features this response from Florida officials.

Wilson’s letter says it is “categorically false” to claim that “current Florida law does not allow physicians to perform abortions necessary to preserve the lives and health of pregnant women.” Thus, he wrote, airing the ad is “dangerous” to the public’s health, and the health department could use its legal powers to initiate criminal proceedings.

The Doc’s diagnosis: The Florida Health Department’s approach to the First Amendment is roughly similar to Meatball Ron’s attitude toward silverware – useful at times, but not essential.

Chew on that for awhile.

How Can an Ad Claim That Donald Trump ‘Couldn’t Be Hired at a Local Mall’?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Jim Swift’s Overtime newsletter from The Bulwark, when I came across this item about a new ad campaign from Republican Voters Against Trump.

No mall would hire Trump… So why would we make him President again? A new ad from our friends at RVAT airing on TV and online in battleground states.

I dunno, Doc – does that sound right to you? Donald Trump does have an awful lot of experience in sales.

– Mall Rat

Dear MR,

Yeah, the thing with Trump is, so much of what he’s sold during his career has been irregular.

Beyond that, the rest of his resumé is even more problematic, as this RVAT press release explains.

WASHINGTONApril 22, 2024 – Today Republican Voters Against Trump launched a new six-figure ad campaign as part of an ongoing $50 million campaign, highlighting Donald Trump’s 88 felony charges.

The ad uses first-person hidden-camera footage of a job applicant going to several stores and repeatedly being rejected after sharing that he has been indicted for stealing classified documents, paying hush money to porn stars, and attempting to overturn an election.

Here’s how that worked out.

The ad is scheduled to run nationally on MSNBC’s “Morning Joe” and Fox News Channel’s “Fox & Friends,” and digitally in Michigan, Pennsylvania, and Wisconsin.

Republican Voters Against Trump is yet another effort from the irrepressible Sarah Longwell, publisher of The Bulwark, impresario of The Focus Group Podcast, and founder of Republican Voters Against Trump/Republican Accountability Project.

Sarah Longwell is the undisputed Queen of Never Trumpers.

Ask for her by name.

Did Joe Biden in His New Ad Just Make the Understatement of the Century?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and poking around the web, when I came across this headline at MSNBC’s site.

‘Trump doesn’t trust women; I do’: Biden ad hits Trump’s attacks on reproductive freedom

Really, Doc – that’s the best he’s got? Doesn’t trust women? That’s his indictment of the Grabber in Chief?

– Trusty Reader

Dear TR,

The TV spot was triggered by the state of Florida’s new six-week abortion ban, and according to this piece by Weija Jiang at CBS Mornings, “[Biden’s] campaign says it has a ‘seven-figure buy’ for this ad as part of a $30 million advertising effort in the major battleground states: Pennsylvania, Michigan, Wisconsin, Arizona, Georgia, North Carolina and Nevada.”

“In 2016, Donald Trump ran to overturn Roe v. Wade. Now, in 2024, he’s running to pass a national ban on a woman’s right to choose,” Biden says in the ad. He pointedly avoids mentioning either Florida’s new law or Trump’s stated opposition to a six-week abortion ban, letting viewers draw their own conclusions, accurate or not.

(Then again, Trump was America’s first Cubist President – on every side of every issue – so previous statements are no guarantee of future policy.)

The Doc’s diagnosis: There’s no question Biden’s assertion that “Trump doesn’t trust women” soft-pedals Trump’s reprehensible history of misogyny, misconduct, and more – see Mariel Padilla’s piece at The 19th for further details – but there are plenty of people out there excoriating Trump in far harsher terms (lookin’ at you, George Conway).

Over all, it’s sensible for Biden to leave the heavy lifting to others on this front.

Could a Never Trump PAC’s TV Spot Hold ‘Dictator Donald’ Accountable?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Politico Playbook, when I came across this item about a new ad campaign highlighting Donald Trump’s bromance with authoritarian figures past and present.

The Republican Accountability PAC is rolling out a six-figure ad campaign to take Trump to task, titled “Dictator Donald,” hitting the former president for his recent comment that he wouldn’t be a dictator if he returns to the White House “except for Day One.” The 60-second ad compares Trump to the likes of BENITO MUSSOLINI, HUGO CHÁVEZ, AUGUSTO PINOCHET and Hungarian PM VIKTOR ORBÁN.

In your home for the holidays: The ad will begin running nationally today on CNN and MSNBC. It will also be shown on the Hallmark Channel and during TBS’ “A Christmas Story” marathon in Arizona, Georgia, Michigan, Pennsylvania and Wisconsin.

That’s some Murderers’ Row Trump is being compared to, eh, Doc? Think the spot might work?

– Christmas Jeer

Dear CJ,

So you’re sitting there watching Catch Me If You Claus when this commercial pops onto your big-screen TV.

Talk about the Ghoul of Christmas Future, eh?

As for how effective the Republican Accountability PAC ad might be, the spot has gotten 164,000 views and 706 comments on YouTube in 48 hours, along with a smattering of press coverage about the group’s six-figure ad buy. (Here’s a list of their donors, via OpenSecrets.)

Then again, anti-Trump ads generally face an uphill battle, as New York Times reporter Jonathan Swan noted several months ago.

A well-funded group of anti-Trump conservatives has sent its donors a remarkably candid memo that reveals how resilient former President Donald J. Trump has been against millions of dollars of negative ads the group deployed against him in two early-voting states.

The political action committee, called Win It Back, has close ties to the influential fiscally conservative group Club for Growth. It has already spent more than $4 million trying to lower Mr. Trump’s support among Republican voters in Iowa and nearly $2 million more trying to damage him in South Carolina.

But in the memo — dated Thursday and obtained by The New York Times — the head of Win It Back PAC, David McIntosh, acknowledges to donors that after extensive testing of more than 40 anti-Trump television ads, “all attempts to undermine his conservative credentials on specific issues were ineffective.”

Of course, an ad campaign depicting Donald Trump as a five-and-dime dictator could conceivably be more effective than accusing him of failing to build a wall at the southern border. And yet . . .

“Even when you show video to Republican primary voters — with complete context — of President Trump saying something otherwise objectionable to primary voters, they find a way to rationalize and dismiss it,” Mr. McIntosh states in the “key learnings” section of the memo.

Regardless, the Republican Accountability PAC ad is a good start.  Let a thousand followers bloom, yeah?