Is This Missouri Republican’s TV Spot the Most Racist Campaign Ad of 2024?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and checking out Jim Swift’s Overtime newsletter at The Bulwark, when I came across this item.

Meanwhile, in Missouri… Gubernatorial candidate Bill Eigel seems to have hired ad people similarly offensive and cringeworthy to Kelly Loeffler’s.

You gotta see it to believe it, Doc.

What the hell, right?

– GOPsmacked

Dear GS,

There is no bottom to that well.

As the redoubtable Charlie Sykes has noted, racism was once a recessive gene in the Republican Party. With the advent of Trumpism, it’s become the dominant one.

Exhibit Umpteen, via Joe Perticone’s Press Pass newsletter at The Bulwark, is the GOP’s mad rush to label Kamala Harris a “DEI hire.” After calling the roll of several House Republicans who led the charge, Perticone highlighted the verbal assault from this media lowlife.

Alec Lace, a podcast host and right wing commentator, brought things even lower. On Fox Business, he could not stop saying “DEI” (the repetitions making clear exactly what he meant by it) and suggested Harris has slept her way to her presumptive spot on the Democratic ticket:

There’s the DEI press secretary telling you that the DEI vice president is the future of the party here. And so the future looks kinda dim for the Democrats here, but this is no shocker, either. Kamala Harris—she’s the original “hawk tuah” girl, that’s the way she got where she is, and the party’s going downhill if it’s in her hands.

(Perticone provided this gloss for those of you keeping score at home: “Neither Fox host on the panel objected to Lace’s crass insults, which referenced a recent viral video in which a woman describes—well, we’ll just call it a sex act.”)

No bottom . . .

But back to the original question: Is Bill Eigel’s Translator spot the most racist campaign ad of the 2024 election cycle?

The Doc’s diagnosis: It’ll do until something even more vile comes along.

Why Is Nikki Haley Barely Nicking Donald Trump in Her First Iowa TV Spot?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and paging through the Weekend Wall Street Journal, when I came across this interview with Nikki Haley based on a sit-down the former South Carolina governor and U.N. Ambassador in the Trump administration had with the Journal’s editorial board.

Drove-me-nuts graf:

She is careful to give her former boss his due: “I think President Trump was the right president at the right time,” she says. “I really do.” But “chaos follows him wherever he goes. And every one of you knows I’m right.” She scans the room. “When the world is on fire and our country is completely distracted, we can’t continue down this chaotic path.”

Really? That’s her brief for replacing the guy who’s ahead of her by 50 points in polls and 91 felony counts in courts of law? He’s a chaos magnet? What the hell, Doc.

– Nik-Pikki

Dear NP,

Yeah, you’re not the only one eye-rolling about Haley’s rolling over for Trump. Here’s what The Bulwark’s Will Saletan wrote on Substack the other day.

Have you heard Nikki Haley’s pathetically weak description of Trump’s behavior? She says “rightly or wrongly, chaos follows him.” In today’s @The Bulwark podcast, @Charlie Sykes mocks her evasive language. “It’s a little bit like saying, ‘You know, wherever Jeffrey Dahmer goes, people are found dead.'” lnk.thebulwark.com/47Mq34r

Haley is just as mealy-mouthed in her first Iowa TV spot.

“A president must have moral clarity,” she says, “and know the difference between good and evil. Today, China, Russia, and Iran are advancing . . .”

And etc.

Oh, wait – Haley also says, “it’s time for a new generation of conservative leadership. We have to leave behind the chaos and drama of the past, and strengthen our country, our pride, and our purpose.”

The Doc believes that pitch was far more forceful in the original Esperanto.

To call Haley’s alleged presidential primary campaign against Donald Trump a pillow-fight is an insult to pajama parties worldwide.

And yet . . .

Another Bulwark stalwart, Jonathan V. Last, presented two theories of the case in his Triad newsletter: “Theory #1: You attack Trump in order to take his voters from him . . . Theory #2: If you attack Trump then you can’t get a hearing from Republican voters.”

The first gambit represents a gargantuan task, likely requiring Haley to go after Trump hammer and tongue. Last says that might be possible, but makes this “utilitarian case” for the second approach.

The only way to have a chance to beat Trump is to pretend that he’s fine and to pledge to support him at some point down the road. The act of telling the truth about Trump, or saying that you might not support him in the future, disqualifies you in the minds of Republican voters.

And so Haley has to play it this way in order to have even a 1-in-100 chance.

Haley doubled down on her campaign of least resistance this weekend in an interview with ABC News Live Prime anchor Linsey Davis.

“It’s not about fitness. I think he’s fit to be president. It’s ‘Should he be president?’ I don’t think he should be president. I thought he was the right president at the right time,” said Haley.

“We’ve got to look at the issues that we’re dealing with, coming forward with new solutions, not focusing on negativity and baggage of the past. So it’s not about being fit. It’s just I don’t think he’s the right person to be president,” she added.

The Doc’s diagnosis: If Nikki Haley truly believes the Cheeto-in-Chief is fit to be president, then she manifestly is not.

Is Anyone Winning the Trump-DeSantis Advertising Slap Fight?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Charlie Sykes’s Morning Shots at The Bulwark, when I came across this item about how routinely weak Republicans’ criticism of Donald Trump has been.

Let’s start with some stipulations: the criticisms of Trump from his fellow GOPers fall way short since they continue to skirt the main issue: his fundamental unfitness to hold any position of public trust ever again.

And, given Trump’s lead in the polls and the well-documented proclivities of the MAGA base, they are also probably ineffective. All points granted.

But it is still worth noting that Ron DeSantis has finally realized that he needs to punch back.

What’s the deal, Doc? I thought DeSantis was running as Trump without the baggage. Now he’s gonna whack the former president with a briefcase?

–  Sky Cop

Dear SC:

Unfortunately, you’ve stumbled into a proxy war between the former Cheeto in Chief and his former Mini-Me, both vying for the hearts and (small) minds of the MAGAts. This is what changed everything for Ron DeSantis, compliments of the Trumpy Super PAC, Make America Great Again Inc.

Here’s the transcript for those of you keeping score at home.

Ron DeSantis loves sticking his fingers where they don’t belong. And we’re not just talking about pudding. DeSantis has his dirty fingers all over senior entitlements, like cutting Medicare, slashing Social Security, and even raising our retirement age. Tell Ron DeSantis to keep his pudding fingers off our money. Oh, and get this man a spoon!

That finger in the eye has triggered a couple of responses from the pro-DeSantis Never Back Down Super PAC. The first volley, as Axios’s Erica Pandey reported, came in the form of “a small online buy for ‘Gun-Grabbing Trump,’ which was geotargeted to Indianapolis for the NRA convention. The ad juxtaposes Trump’s comments about the Second Amendment with clips of Democrats: “TRUMP AGREED WITH NANCY PELOSI,” etc.”

The spot essentially accuses Trump of sleeping with the Second Amendment enemies. Drive him nuts graf: “Trump cut and run like a coward. Trump the gun-grabber doesn’t deserve a second chance.”

Ouch.

Now comes Fight Democrats, Not Republicans, which Never Back Down launched on “Fox News Sunday.” It asks the question, “What happened to Donald Trump?”

So what, in turn, happened to DeSantis’s old rope-a-dope strategy? The Bulwark’s Sykes points to this piece by Puck’s Tara Palmeri.

It’s only been a few weeks since Jeff Roe and his band of fellow Ted Cruz alumni parachuted into Tallahassee to help reverse Ron DeSantis’s wilting political fortunes, and yet they’ve already picked at an uncomfortable wound in the governor’s tight, sensitive, and less experienced inner circle. Roe’s more seasoned crew, for one, has a far less sanguine view of DeSantis’s current Trump self-defense strategy. They believe that DeSantis can’t just shrug off the former president’s public attacks on him, which coalesce around the notion that he’s an establishment stooge. Trump’s invective may be juvenile but it’s clearly moving the needle on his polling and allowing the former president to craft DeSantis’s public image.

All that brings us back to to the original question: Is anyone winning this ad-fueled slap fight? Let’s go to the highly unscientific YouTube Index for possible answers.

MAGA Pac’s Pudding Fingers  21,000 views  71 likes

Never Back Down’s Gun-Grabbing Trump  9000 views  61 likes

Never Back Down’s Fight Democrats . . .  136,000 views  125 likes

The Doc’s diagnosis: Donald Trump’s cheeks sure seem redder.

Won’t Democrats Eventually Get Burned By Their Ads Boosting GOP Crazies?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Charlie Sykes’s Morning Shots newsletter at The Bulwark, when I came across this item linking to a Lachlan Markay piece at Axios.

FFS. “Democrats boost right-wing challenger to GOP Trump foe.”

A new TV ad from the Democratic Congressional Campaign Committee portrays Republican John Gibbs as the true pro-Trump conservative in his effort to unseat Republican Rep. Peter Meijer (R-Mich.) — aligning with Gibbs’ own campaign messaging.

  • Trump endorsed Gibbs’ challenge after Meijer voted to impeach the former president over his role in fomenting the Jan. 6 Capitol siege…

Be smart: The spot is couched as an attack ad, saying “the Gibbs-Trump agenda is too conservative for West Michigan.”

  • Despite the framing, it hits on precisely the issues any Trump-backed Republican would want to be elevated before a primary contest.

What the hell, Doc – does this seem like a prescription for victory in November?

– Dimocrat Watcher

Dear Watcher,

The Doc has been on this gambit by Democrats like Brown on Williamson for the past two months (see here and here).

But there are plenty of others in the punditocracy also dissecting it.

Let’s begin with the ad “attacking” John Gibbs that Lachlan Markay noted in his Axios piece.

The Bulwark’s eminently sane and always readable Jonathan V. Last had this to say about that spot.

Here are the relevant facts:

  • Gibbs is an insane conspiracy theorist—Hillary does Satanic rituals!—who is manifestly unfit for office.
  • Gibbs should lose this primary. So the add serves no “preparing the ground for the general” function.
  • The ad will help Gibbs because he’s struggling with name ID and hasn’t been able to run his own ads.
  • Again: Meijer is one of the ten Republican House members who voted to impeach Trump.

JVL’s conclusion: “[Going] into a race purely in the hopes that maybe the insane person will pull an upset over Meijer is not just foolish and dishonorable, but dangerous, too . . . This is the bad kind of boosting. The kind that the DCCC absolutely should not be doing.”

Then again, consider the gubernatorial race in Maryland, where the Democratic Governors Association poured over a million dollars into promoting Republican candidate Dan Cox, who, according to Vanity Fair’s Chris Smith, “pushed for Donald Trump to seize voting machines in the month after the 2020 presidential election, and . . . pals around with QAnon supporters.”

“It’s crazy like a fox,” says Cornell Belcher, a strategist who worked on both of Barack Obama’s winning presidential campaigns. “If you can impact the odds of winning on the front end, it’s hard to argue with doing it. If I have the ability to run against someone who I know is going to be the weaker opponent, I shouldn’t do that? That’s la-la land shit. The likelihood that Maryland will go Republican in November is a lot less today than it would have been if the Hogan-like candidate had prevailed in that primary.”

The jury’s still out, however, at the Jan. 6 Committee, as Alayna Treene noted in Axios Sneak Peek.

Representative sample:

Between the lines: Public backlash intensified yesterday when it emerged that the Democratic Congressional Campaign Committee is boosting an election denier in his primary against Rep. Peter Meijer (R-Mich.) — one of 10 House Republicans who voted to impeach Trump for his role in the Jan. 6 Capitol riot.

  • Rep. Sean Patrick Maloney (D-N.Y.), the chair of the DCCC, said on MSNBC this morning: “If you’re talking about trying to pick your opponent, you might see us do that, sure. And I think sometimes it does make sense.”

Rep. Liz Cheney (R-Wyo.), vice chair of the Jan. 6 committee, told Axios: “No party, Democrat or Republican, should be promoting candidates who perpetuate lies about the 2020 election and try to undermine our democracy.”

Karma being the corkscrew that it is, there’s a non-zero chance that at least one of the MAGAts Democrats have been boosting – call the roll: Doug Mastriano in the Pennsylvania gubernatorial race; Darren Bailey in the Illinois governor’s race; John Gibbs; Dan Cox – will squeak through in November.

As the feller says, lie down with dogs, get up with fleas.

Flea powder sold separately.