Will ‘Who the F–k Is Greg?’ Viral Ad Help Sink Greg Abbott in Texas Gov Race?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and tooling around Vanity Fair, when I came across this piece by Kelly Rissman about a digital ad getting a lot of attention in the Lone Star state.

An ad criticizing Texas Governor Greg Abbott has gone viral, emphasizing his harsh abortion laws, as his re-election campaign presses on.

The ad by Mothers Against Greg Abbott PAC—the “other ‘MAGA’”—depicts a doctor telling a pregnant woman and her partner that their child has “a catastrophic brain abnormality,” and will suffer horrifically, experiencing seizures and choking on her own fluids; she will only live a few hours, if she survives at all. The doctor says he will need a decision on termination, but can’t advise the couple: “I wish I could tell you what to do, but there’s only one person who can make this choice — and that person is Greg.”

What’s the deal here, Doc, in your professional opinion?

– Death and Texas

Dear D&T,

Once again we need to begin with this Federally mandated warning: Dr. Ads is not a licensed physician.

Whatever.

The ad refers to Texas’s bounty-hunter abortion law, “SB 8, a law that [allows] private citizens to sue anyone who ‘aids or abets’ performing abortions” after the sixth week of a pregnancy. That deeply cynical piece of legislation, designed to short-circuit any judicial oversight, is taken to its imagined extreme in the Mothers Against Greg Abbott ad.

While Vanity Fair’s Rissman says the ad “probably won’t help the governor’s re-election campaign,” the Real Clear Politics polling average in the race has Abbott up by six points over Democrat Beto O’Rourke, 47.8% to 41.8% (although the most recent poll – Quinnipiac’s in early June – had Abbott up by five).

The Texas Newsroom’s Sergio Martinez-Beltran reported this yesterday on NPR’s All Things Considered.

On immigration, guns, abortion and just about every other issue, Beto O’Rourke and Abbott have polar opposite views. And O’Rourke is trying to get the votes of Republicans and independents who are turned off by Abbott’s rhetoric. O’Rourke is seeing some gains. The latest statewide polls show him trailing Abbott by just five points. O’Rourke also outraised Abbott by $4 million in the last fundraising period. However, Abbott has more money than O’Rourke.

O’Rourke is clearly hoping the voters of Texas will be asking “Where the F–k Is Greg?” after November 8th.