Tag Archives: Marketing Politics Weekly

Really? Americans Think Advertisers Are More Trustworthy Than the News Media?

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and checking out MediaPost’s Marketing Politics Weekly, when I came across this Joe Mandese piece about the industries Americans trust most.

Americans Deem Ad Biz More Trustworthy Than Media, Both Trail All Other Industries

The good news is that as far as brands go, the ad industry is deemed more trustworthy than much of the media it buys to reach consumers. The bad news is that the ad business, “news media,” and “social media” all rank at the bottom of all brand categories American consumers were asked to rate as trusting “a great deal” recently.

The findings, which were announced Tuesday via a press release from brand researcher Brand Keys noting that “media brand trust took a nosedive” in its most recent tracking study, which surveyed 6,850 U.S. adults in July.

What the hell, Doc – hucksters get more respect than government officials and journalists? That’s messed up, yo.

– Trust Busted

Dear TB:

Wait – so this survey is saying that a buck hustler like Spike Lee is more trustworthy than, say, NBC Nightly News anchor Lester Holt? That would be the same Spike Lee whose ad last year for Coin Cloud conned untold numbers of Black people into investing in cryptocurrencies.

Lee brazenly played the race card in touting crypto’s currency: “Old money, as rich as it looks, is flat out broke,” he says in the video, which has garnered about 1.5 million views on YouTube. “They call it green, but it’s only white. Where’s the women? The Black folks? And the people of color?”

Where the Black folks and people of color are, according to Madeline Garfinkle’s Entrepreneur piece last month, is in the red.

‘We’re the First Group Who Loses Out’: Black Americans Hit Hard By Crypto Collapse

As digital currencies continue to fall, a new report found Black investors to be disproportionately vulnerable.

Digital currencies have dropped drastically, with bitcoin alone losing more than 50% of its value this year.

With consistent reports of plunging value, the question looms: Who’s really getting hit?

A study by Ariel Investments found that, on average, Black Americans own significantly more cryptocurrency than their white counterparts. About one quarter (25%) of Black Americans own crypto, and when examining investors under the age of 40, that number jumps to 38%.

The Black community, Garfinkle adds, has a longstanding distrust of the establishment financial system. Crypto offers “[the] draw of gaining financial independence with a low barrier to entry . . . further enhanced by celeb endorsements.”

So, to recap: Americans apparently believe that Mr. Do The Wrong Thing, who has leeched off widespread losses by Black investors in cryptocurrencies, is more credible than, say, CNN’s Don Lemon?

That’s gotta leave a sour taste, no?

Does ‘Cancel Culture’ Equal Accountability, Punishment, or Totalitarianism? (One Per Customer, Please)

by doctorads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and checking out MediaPost’s Marketing Politics Weekly when I came across this Joe Mandese piece about a new ad campaign from the Foundation for Individual Rights and Expression.

Cancel Culture Campaign Equates It With ‘Totalitarianism’

At a time when the prevalence of “cancel culture” appears to be peaking in the United States, nonprofit free speech advocacy group FIRE is breaking new ads, as part of a multimedia campaign focusing on it.

The campaign, created by DeVito/Verdi, features out-of-home billboards (see above) and print media buys (see below), equating cancel culture to a form of totalitarianism.

What the hell, Doc – now all of a sudden we’re Communist China because a few people’s noses get out of joint?

– FIRED-UP

Dear F-U,

Cancel culture is America’s ultimate Rorschach test. In his MediaPost piece, Joe Mandese points to a recent Pew Research Center survey to illustrate the great divide in defining what cancel culture actually means.

The Center’s previous study of cancel culture showed that the term can mean different things to different people, so Pew Research Center asked Americans a separate question about whether calling out others on social media for posting content that might be considered offensive is more likely to hold people accountable or to punish those who didn’t deserve it.

Overall, 51% of U.S. adults say calling out others on social media is more likely to hold people accountable, while 45% say it is more likely to punish people who didn’t deserve it. But these views have shifted somewhat since September 2020. The share of adults who say this type of behavior is more likely to hold people accountable has decreased by 7 points, while the share who say it is more likely to punish people who didn’t deserve it has gone up by 7 points.

Helpful graphic.

And now – just to complicate things – comes FIRE’s ad campaign, which follows the group’s rebranding from “the Foundation for Individual Rights in Education (originally to promote free speech on college campuses) to the Foundation for Individual Rights and Expression to broaden its mandate toward freedom of speech overall,” according to Mandese.

He also cites Josh Gerstein’s Politico piece reporting that FIRE “has raised $28.5 million for a planned three-year, $75 million litigation, opinion research and public education campaign aimed at boosting and solidifying support for free-speech values.”

Here’s a TV spot featuring two Emerson College students – K.J. Lynum and Sam Neves – “whose conservative group was suspended by the school’s president for circulating ‘China kinda sus’ stickers promoting the theory that a Chinese government lab caused the outbreak of Covid-19.”

And here’s a FIRE print ad banging a different drum.

Then again, it’s not like FIRE is all that and a bag of MLK chips, as Politico’s Josh Gerstein notes.

While FIRE has received praise from many free-speech advocates, some critics have said the group is a thinly veiled front for conservatives looking to promote their political agenda. Since its inception, FIRE has received funding from a variety of conservative foundations, including millions from some linked to billionaire Charles Koch.

The liberal Center for Media and Democracy’s SourceWatch has published this roll call of FIRE’s right-wing associations.

Connection to Conservative Dark Money Groups, Collaboration with Hate Group Alliance for Defending Freedom

FIRE has received millions of dollars in contributions from politically-active conservative nonprofits, including over $3.4 million from the Charles G. Koch Foundation, over $3.4 million from Donors Capital Fund and DonorsTrust, over $1.8 million from the Lynde and Harry Bradley Foundation, over $1.3 million from the Sarah Schaife Foundation, over $1 million from the Searle Freedom Trust, and over $1 million from the Stand Together Trust.

Progressive watchdog organization Media Matters included FIRE in a 2017 piece describing how groups funded by right-wing billionaires and dark money organizations influence college campuses. Media Matters says “FIRE has partnered with anti-LGBTQ hate group Alliance Defending Freedom for some of these cases. It has also frequently weighed in on sexual misconduct cases, arguing that the definition of sexual harassment should not include ‘large amounts of constitutionally protected expression, such as any unwanted “sexual comments, gestures, jokes, or looks,”‘ and defended campus organizations that use hateful rhetoric or seek to exclude potential group members based on sexual orientation.

In other words, FIRE at your own discretion.