Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and scrolling through Ad Age’s Media Buzz when, I came across this piece by E.J. Schultz.

MIKE TYSON POISED TO GROW ‘MIKE BITES’ CANNABIS BRAND THAT RECALLS EAR-BITING INCIDENT

Mike Tyson seems intent on building a brand around one of the most infamous moments of his career—when he took a bite of Evander Holyfield’s ear in a boxing match 25 years ago. Tyson’s cannabis brand recently came out with ear-shaped marijuana edibles, called Mike Bites. And now a trademark filing indicates the boxing legend wants to expand the brand into a range of products, including keychains, pillows, rolling papers, vape pens and more.

– Ivonder

Dear Ivonder,

First off, let’s look at that “most infamous moment” of Mike Tyson’s monumentally infamous career.

Granted, that was decidedly not Tyson’s finest hour, but in no way does it eclipse his 1992 conviction for raping 18-year-old Desiree Washington in an Indianapolis hotel room.

(Just FYI: Tyson’s highest-profile defender at the time was – wait for it – one Donald J. Trump.)

Regardless of all that, a couple of months ago Tyson launched Mike Bites, as CNN’s Zoe Sottile reported.

Mike Tyson is selling ear-shaped cannabis-infused edibles called ‘Mike Bites’

(CNN) – More than two decades after Mike Tyson bit off a chunk of Evander Holyfield’s ear at the 1997 WBA Heavyweight Championship fight, the legendary boxer has released a line of edibles — in the shape of ears.

The cannabis-infused gummies are called “Mike Bites” in homage to Tyson’s most notorious moment.

Again – not Tyson’s most notorious moment. Rape is way worse than ear-biting, yes?

Anyway, also from the CNN piece: “Tyson hasn’t been shy about his strong relationship with cannabis. The former heavyweight champion admitted in 2019 that he spends $40,000 a month on weed at his 40-acre cannabis ranch.”

That’s almost half a million dollars a year up in smoke. How many gummies would you have to sell to feed that habit?

Then again, not everyone has found Mike Bites palatable, as Matt Audilet noted last month in The Spun.

Tyson’s product is already on sale in California and his company, Tyson 2.0, has plans to expand to other states around the country. But, one state has already outlawed the “ear shaped” gummies. “Mike Bites” aren’t able to hit the shelves in Colorado because of a law against selling “human-shaped” edibles.

Tyson’s fans, according to Audilet’s piece, bit back at the ban: “The sports world took to Twitter to react to this news. ‘Boooooooooooo. Let the people eat Eardibles,’ one wrote. ‘This just keeps getting funnier with each new word you read,’ another added.”

The Doc doesn’t think that anything about Mike Tyson is in any way funny. (You can see his latest spasm of violence here.)

But maybe that’s just the Do No Harmist in us.