Is MAGA Inc. PAC’s ‘Ron DeSalesTax’ Ad More a) Deceptive or b) Moronic?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Politico Playbook, who I came across this item.

FIRST IN PLAYBOOK: TRUMP WORLD’S NEW DeSANTIS ATTACK AD —Meridith McGraw reports that MAGA Inc. PAC is launching a new ad airing on Fox News, CNN and Newsmax. The ad is also running today in four Iowa markets (Des Moines, Cedar Rapids, Davenport and Sioux City) and on WMUR in New Hampshire.

The spot attacks Florida Gov. RON DeSANTIS’ previous support for a national sales tax with corny but catchy lyrics sung to the tune of “Old MacDonald Had a Farm.” Here’s a sample: “Ron ‘DeSalesTax’ had a plan / To make you pay more / With a sales tax here, and a sales tax there / Here a tax, there a tax, everywhere a sales tax.”

What’s up here, Doc? Is this ad just stupid? Or does MAGA Inc think we are? 

– Not Quite Sold

Dear NQS,

Looks like a photo finish to us.

Here’s the ad in question.

For those of you keeping score at home, that’s a sales tax hike on eggs, gasoline, steak, washing machines, lawn mowers, electronics, toasters, and takeout – all thanks to the 23% national sales tax DeSantis voted for three times as a Florida congressman.

That claim is half true according to PolitiFact’s Amy Sherman, who noted that “DeSantis co-sponsored Fair Tax bills three times while in Congress. Those proposals would set a national sales tax and replace other federal taxes, including income tax.” Sherman concluded that the statement “is partially accurate but leaves out important details.”

The DeSantis campaign, on the other hand, is conceding nothing, as Kyle Morris reported at Fox News.

“In Congress, the governor supported the concept of a Fair Tax, a plan to lower the overall tax burden on an individual by replacing all federal taxes —  including income tax — with a lower tax,” Bryan Griffin, the DeSantis political team press secretary, said in a statement shared with Fox News Digital. “The plan also sought to end the IRS, which, at the time, was being weaponized by the Obama administration. To describe only part of the plan in an attack is dishonest.

“In Florida, Gov. DeSantis cut taxes to help families struggling under Biden’s inflation. In 2022, he signed the largest tax relief package in Florida history (more than $1.2 billion for Florida’s families). And, this year, he exceeded that by securing a record $2.7 billion in tax relief, including a permanent sales tax exemption for baby items, back to school and Fourth of July tax holiday, and $500 million in toll relief,” Griffin added.

And, just to twist the knife, Griffin ended with this: “Incidentally, Florida’s favorable tax climate has encouraged a record number of people to move to the Sunshine State, including former President Donald Trump.”

Never Back Down, the pro-DeSantis Super PAC, piled on with this tweet.

As for the eggs, washing machines, gas, takeout, etc. featured in the DeSalesTax spot, they seem to have been chosen at random. Kind of the way facts are in political ads nowadays.

Is Donald Trump’s New Ad Really Like Some ‘Mob Boss Complaining’?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and scrolling through my Twitter feed, when I came across this tweet from #mapoli stalwart and former Bostonian David Bernstein.

Why is it the Trump campaign that’s running this ad, Doc? Doesn’t the former guy have a hitman to do his wet work?

– Mob Squad

Dear MS:

You’re right – the erstwhile Cheeto in Chief has a perfectly good PAC animal for just this kind of job (see Pudding Fingers for further details). Morning Joe’s Mika Brzezinski and Joe Scarborough set out yesterday to deconstruct Trump’s new ad, but wound up spending all their time dismantling DeSantis.

The New York Post’s Josh Christenson has this helpful play-by-play.

“Ron DeSantis was struggling big time in his primary race for governor of Florida,” says the ad’s narrator, referring to the 44-year-old’s first gubernatorial run in 2018.

“Polls revealed DeSantis was failing so bad, he was losing by a staggering 17 points,” the narrator adds. “Then DeSantis was saved by the endorsement of President Trump.

“Trump’s support was so powerful, just two days after the endorsement, DeSantis took a commanding lead and it propelled him to being elected governor.”

The ad includes a clip from DeSantis’ victory speech in November 2018, in which the potential 2024 GOP challenger says, “I’d like to thank our president for standing by me when it wasn’t necessarily the smart thing to do.”

The spot ends with this dagger: “Instead of being grateful, DeSantis is now attacking the very man who saved his career. Isn’t it time DeSantis remembers how he got to where he is? Truth is, there’s only one person who can Make America Great Again.”

The Doc’s diagnosis? A few more ads like that one and Ron DeSantis could be sleeping with the fishes.

Is Anyone Winning the Trump-DeSantis Advertising Slap Fight?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Charlie Sykes’s Morning Shots at The Bulwark, when I came across this item about how routinely weak Republicans’ criticism of Donald Trump has been.

Let’s start with some stipulations: the criticisms of Trump from his fellow GOPers fall way short since they continue to skirt the main issue: his fundamental unfitness to hold any position of public trust ever again.

And, given Trump’s lead in the polls and the well-documented proclivities of the MAGA base, they are also probably ineffective. All points granted.

But it is still worth noting that Ron DeSantis has finally realized that he needs to punch back.

What’s the deal, Doc? I thought DeSantis was running as Trump without the baggage. Now he’s gonna whack the former president with a briefcase?

–  Sky Cop

Dear SC:

Unfortunately, you’ve stumbled into a proxy war between the former Cheeto in Chief and his former Mini-Me, both vying for the hearts and (small) minds of the MAGAts. This is what changed everything for Ron DeSantis, compliments of the Trumpy Super PAC, Make America Great Again Inc.

Here’s the transcript for those of you keeping score at home.

Ron DeSantis loves sticking his fingers where they don’t belong. And we’re not just talking about pudding. DeSantis has his dirty fingers all over senior entitlements, like cutting Medicare, slashing Social Security, and even raising our retirement age. Tell Ron DeSantis to keep his pudding fingers off our money. Oh, and get this man a spoon!

That finger in the eye has triggered a couple of responses from the pro-DeSantis Never Back Down Super PAC. The first volley, as Axios’s Erica Pandey reported, came in the form of “a small online buy for ‘Gun-Grabbing Trump,’ which was geotargeted to Indianapolis for the NRA convention. The ad juxtaposes Trump’s comments about the Second Amendment with clips of Democrats: “TRUMP AGREED WITH NANCY PELOSI,” etc.”

The spot essentially accuses Trump of sleeping with the Second Amendment enemies. Drive him nuts graf: “Trump cut and run like a coward. Trump the gun-grabber doesn’t deserve a second chance.”

Ouch.

Now comes Fight Democrats, Not Republicans, which Never Back Down launched on “Fox News Sunday.” It asks the question, “What happened to Donald Trump?”

So what, in turn, happened to DeSantis’s old rope-a-dope strategy? The Bulwark’s Sykes points to this piece by Puck’s Tara Palmeri.

It’s only been a few weeks since Jeff Roe and his band of fellow Ted Cruz alumni parachuted into Tallahassee to help reverse Ron DeSantis’s wilting political fortunes, and yet they’ve already picked at an uncomfortable wound in the governor’s tight, sensitive, and less experienced inner circle. Roe’s more seasoned crew, for one, has a far less sanguine view of DeSantis’s current Trump self-defense strategy. They believe that DeSantis can’t just shrug off the former president’s public attacks on him, which coalesce around the notion that he’s an establishment stooge. Trump’s invective may be juvenile but it’s clearly moving the needle on his polling and allowing the former president to craft DeSantis’s public image.

All that brings us back to to the original question: Is anyone winning this ad-fueled slap fight? Let’s go to the highly unscientific YouTube Index for possible answers.

MAGA Pac’s Pudding Fingers  21,000 views  71 likes

Never Back Down’s Gun-Grabbing Trump  9000 views  61 likes

Never Back Down’s Fight Democrats . . .  136,000 views  125 likes

The Doc’s diagnosis: Donald Trump’s cheeks sure seem redder.

Is a Trump-Aligned Super PAC Ad Lying About Ron DeSantis?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and checking out the news on MediaPost when I came across Wayne Friedman’s piece about a new ad campaign funded by a Donald Trump-supported Super PAC. It attacks Florida governor (and likely Trump presidential rival) Ron DeSantis for his voting record in Congress on Medicare and Social Security.

A Republican-backed TV commercial campaign is targeting Florida Governor and potential Presidential candidate Ron DeSantis, backed by Donald Trump’s “Make America Great Again” Super PAC . . .

The spot — called “Think You Know Ron DeSantis” — talks about how he has backed “deep cuts to social security and medicare” and says that when he was in Congress, DeSantis voted to raise the retirement age to 70. The bottom-line message, according to a voiceover, is that DeSantis “doesn’t share our values” and that “he is just not ready to be President.”

DeSantis is currently on a book tour saying he’s all about protecting Social Security and Medicare. What gives, Doc?

– Ron Conned?

Dear RC:

It is a fact well-established that Donald Trump and his merry band of remoras (a.k.a. suckerfish) are severely allergic to the truth (according to a Washington Post tally, the Cheeto in Chief alone made 30,573 false or misleading claims during his four years in office).

Against that backdrop . . .

The reported $1.5 million ad campaign (most of it spent on Fox News ads) claims that Ron DeSantis, while a congressman representing Florida’s 6th Congressional District from 2013 to 2018, “voted three separate times to cut Social Security . . . Worse, DeSantis voted to cut Medicare two times. DeSantis even voted to raise the retirement age to 70.” (You can see the spot here.)

So the question is: True? False? Alternative facts?

According to a PolitiFact piece by Yacob Reyes in the Tampa Bay Times last month, it’s not all that cut and dried.

In 2013, with Republicans controlling the House, DeSantis joined 103 Republicans on a failed resolution that called for raising the age to qualify for Medicare and Social Security to 70, according to a Committee for a Responsible Federal Budget analysis.

The measure also supported a transition of Medicare, a program funded by the federal government, to a premium support system, for which the federal government would designate a pot of money for each beneficiary to spend on a private insurance plan.

The resolution’s text stated the measure would have affected future beneficiaries; it says, “those in or near retirement will see no changes.”

A PolitFact piece by Amy Sherman five years ago, which addressed similar charges against DeSantis during Florida’s 2018 GOP gubernatorial primary, labeled them Half True:: “[The non-binding resolutions] were a cut in terms of the programs’ future growth relative to the baseline. But the goal of these resolutions was to persuade Congress to make changes to shore up these programs in the future to avoid steeper cuts down the road.”

Bottom line: Those votes cut no budgets, nor did they reduce seniors’ benefits.

Regardless, DeSantis is doing his best nowadays to rewrite his position on entitlement cuts, as the Tampa Bay Times piece noted.

“Look, I have more seniors here than just about anyone as a percentage,” DeSantis told Fox News’ Dana Perino on March 2. “You know, we’re not going to mess with Social Security as Republicans. I think that that’s pretty clear.”

(As if he didn’t represent seniors for the six years he was Florida’s 6th District congressman. But why get technical about it.)

What’s also pretty clear is that the Trumpiacs will keep touting half-truths about DeSantis as long as he remains a threat to the ex-president’s bid to regain the White House.

The Doc’s prescription: Just because in this instance the MAGAts have downshifted from outright lies to partial ones, we don’t recommend getting used to it.

Wait, What? There’s Already a Ron DeSantis 2024 Presidential Ad?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading a Politico Nightly post by David Siders and Charlie Mathesian, when I came across this item, which noted that Donald Trump’s presidential campaign announcement had failed utterly to freeze the 2024 primary field.

The Ron DeSantis bandwagon is already rolling.

Next week, in an advertising campaign shared first with Nightly, a pro-DeSantis super PAC will begin airing TV ads in Iowa, the first-in-the-nation caucus state.

The ads, which began airing digitally today, follow a week in which the Florida governor’s star has risen — and Trump, following a bruising midterm, has lost his luster with many Republicans.

Seriously, Doc – no rest for the weary?

– Ron DeSist, Please

Dear DeSist,

Now that Donald Trump has thrown his MAGA cap into the ring (and check out Michael Wolff’s New York Times op-ed for a sense of how ultra-shambolic the former Cheeto-in-Chief’s third run for the White House is shaping up to be), it’s off to the races, yeah?

The ad from pro-DeSantis super PAC Ron to the Rescue is its version of American Carnage: “Lockdowns. Rampant inflation. Rising crime. Soaring gas prices. A nation on the brink.”

Here’s how the voiceover ends: “To defeat Biden and restore our country, America needs leadership. We need Ron DeSantis.”

As the Sunday comics feature used to ask, What’s missing from this picture? If you guessed Donald Trump, you’re right! But Trump does come up on the super PAC’s website.

Under the current management of Joe Biden, Nancy Pelosi, and Chuck Schumer, our nation has drastically suffered. Inflation is shrinking the Middle-class, supply-chain issues are eroding small businesses, and soft-on-crime policies are destroying community safety.

If we don’t turn this ship around soon, we won’t have a nation to return to. We need someone with the courage to stand up to the woke radical left and return us to an America First agenda. We need someone with the bravery of President Lincoln, the charm of President Reagan, and the determination of President Trump.

Too bad what DeSantis actually brings is the glass jaw of Gerry Cooney, the tiny arms of a T-Rex, and a cast-off suit from his old man. But why get technical about it.

Besides, it’s early days, and what matters most to the chattering classes right now is the horse race. Politico Nightly helpfully provided some numbers.

Recent polling underscores DeSantis’ popularity with Republicans outside Florida. Earlier this week, the conservative Club for Growth released a polling memoshowing DeSantis running ahead of Trump in multiple states — the polling data less significant than what releasing it said about the heavyweight group’s leanings heading into 2024.

In a survey of likely Republican primary voters in GOP-oriented Texas, DeSantis was beating Trump by 11 percentage points. Even polling that shows Trump ahead of DeSantis has been moving in the Florida governor’s direction: In a POLITICO/Morning Consult poll this week, Trump was beating DeSantis by 14 percentage points among Republicans and Republican-leaning independents. But the margin was 22 percentage points before the midterms.

The Doc’s diagnosis?  Sorry, folks – not seeing a DeSist anytime soon in DeFuture.

How in the World Did $16.7 Billion Get Spent on the 2022 Midterms?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Politico Weekly Score’s Pre-Election Day Special Edition by Madison Fernandez,  when I came across this knee-buckling statistic.

— $16.7 billion: The new projected total spending on state and federal elections blows away the 2018 record. Federal candidates and political committees are expected to spend $8.9 billion, while state candidates, party committees and ballot measure committees are on track to hit more than $7.8 billion, per OpenSecrets.

What the hell, Doc – have they completely lost their minds?

– All Those Dollars and No Sense

Dear All Those,

Well yes they have.

Here’s how the Politico piece broke down the spending.

— $272 million: That’s how much party committees have booked on TV, cable, satellite, radio and digital ads from the beginning of the year through Election Day, per AdImpact. The Democrats spent more over the last eleven months in both chambers. DCCC tops that list with over $96 million, followed by NRCC with over $91 million. DSCC poured in over $45 million, and NRSC spent over $39 million.

— $693 million: That spending script is flipped when it comes to the parties’ flagship congressional super PACs. Republicans dominated the space, contributing to over half of that total. Senate Leadership Fund and Congressional Leadership Fund booked over $206 million and $189 million, respectively. Senate Majority PAC booked over $155 million, and House Majority PAC dedicated over $142 million.

Donald Trump’s MAGA, Inc. grudgingly coughed up $16 million across a handful of swing states, but that’s chump change compared to 1) the total amount he’s fleeced the rubes for, and 2) the amounts spent by other outside groups.

“We’ve also seen huge ad spending from outside groups like Club for Growth Action (over $61 million since the beginning of the year), Citizens for Sanity (over $59 million) and Mitch McConnell-affiliated One Nation (over $58 million),” Politico’s Fernandez wrote.

It’s all been pretty smashmouth, but especially vile has been the advertising campaign from the self-styled Citizens for Sanity, a dark-money PAC spearheaded by MAGA gunsel Stephen (Babysnatcher) Miller. As Matt Stieb wrote in New York’s Intelligencer, “[the] ads have been flagged on YouTube as “inappropriate or offensive to some audiences” and widely decried as blatantly racist.”

This one serves as a representative sample.

PolitiFact’s overall grades for the group tell you all you need to know about it.

All those dollars and no sense of decency, eh?

Who in Their Right Mind Would Label Kathy Barnette a ‘Woke Republican’?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Punchbowl News AM, when I came across this item about an ad attacking Kathy Barnette, a super-Trumpy candidate in the Pennsylvania Republican Senate primary.

USA Freedom Fund, which is funded, at least in part, by Club for Growth Action, has a new ad running in Pittsburgh slamming Kathy Barnette for being a “woke Republican” who wants to build a statue of former President Barack Obama. This is ironic since Barnette has a long history of attacking Obama, including repeated false accusations that he’s a Muslim.

What the hell, Doc – are we totally through the looking glass at this point?

– GOPsmacked

Dear GOPsmacked,

We’re not just through the looking glass, we’re deep into Queen of Hearts Off With Their Heads territory.

That’s what’s going on in Pennsylvania’s GOP Senate primary right now. Medical fraud Mehmet Oz (the Doc, of all people, should know) and MAGA fraud Dave McCormick have spent a combined $28 million on ads blowtorching one another, as WHYY’s Katie Meyer has reported.

[McCormick] has raised nearly $16 million — $11 million was a loan from himself — and spent more than $14 million, chiefly on big ad buys.

That doesn’t count money from Honor Pennsylvania, a super PAC spending on McCormick’s behalf — primarily funding ads attacking Oz. The PAC has spent more than $11 million . . .

[Oz has] loaned himself more than $12 million, and he’s pulled in another $3 million or so from donors. He’s also supported by a PAC, American Leadership Action, that has spent nearly $3.5 million to oppose McCormick.

Also like McCormick, Oz has spent around $14 million, primarily on ads.

It’s a campaign classic: 1) Candidate A spends all his time telling voters Candidate B is a bum. 2) Candidate B returns the favor. 3) Voters believe them both and turn to Candidate C. (See Carol Moseley Braun’s improbable 1992 U.S. Senate victory in Illinois for further details.)

Candidate C in Pennsylvania’s GOP Senate race is Kathy Barnette, “a conservative Christian commentator with a history of advocating, among other things, that the U.S. reject Muslim immigrants and that abortion be completely banned. She’s also a high-profile proponent of baseless voter fraud theories, and is running to the right of the rest of the field,” according to Meyer.

Beyond that, Barnette is surging in the polls, despite having spent a paltry $137,000 on campaign ads so far and despite Donald Trump’s endorsement of Oz. New York Times reporter Jennifer Medina captured the current dynamic in this piece.

Many voters said they were choosing who they believed would carry out Mr. Trump’s ideals, even if they and the former president disagreed on who could best accomplish that. And interviews showed how effectively Ms. Barnette, who has never held public office, had used her life story as a poor, Black child of the South to connect with white working-class voters in western Pennsylvania. At events and in her ads, Ms. Barnette often invokes the phrase “I am you.”

Other conservatives, however, are attacking Barnette. The super PAC USA Freedom Fund is running this ad accusing her of being a “woke Republican” for proposing a statue of Barack Obama in D.C.

PolitiFact has labeled the ad “mostly true.”

[USA Freedom Fund] claimed “Kathy Barnette wants to build a statue of Barack Obama right next to the one of Abraham Lincoln on Capitol Hill.”

Barnette said she did propose a statue of Obama and his family, but she never voted for him, or backed his policies. Her idea was to use three statues to show how far Black people have come since the time of slavery.

The statement is accurate but needs clarification. We rate this claim Mostly True.

But the “woke Republican” label is a joke, given Barnette’s anti-Muslim, homophobic, Big Lie track record.

Seriously

Why Is Club for Growth Trolling J.D. Vance and Donald Trump?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was minding my own business and reading Punchbowl News AM, when I came across this item about the GOP Senate primary in Ohio.

→ Here’s an ad that may anger former President Donald Trump. Club for Growth is up statewide with a spot that reminds voters that J.D. Vance was once a “Never Trumper.” Of course, Trump has now endorsed Vance.

What’s up with that, Doc? Why would an established conservative group want to tick off Trump, who can always count on his legion of Trumpiacs to fight back?

– Trumper Thumper

Dear Double T,

Well, for starters, The Club for Growth has endorsed former Ohio state treasurer Josh Mandel in that race. Beyond that, it’s pretty clear that J.D. Vance, the author of the best-seller Hillbilly Elegy, is a total phony who went from Never Trumper to MAGAt in under 60 seconds because embracing the Big Cheeto has become the cover charge in virtually every GOP primary.

The Club for Growth ad neatly yokes Vance to Trump’s favorite chew toy, Hillary Clinton.

Drive Trump nuts graf: Vance says in the ad “Definitely, some people who voted for Trump . . . voted for him for racist reasons.”

As New York Times reporter Maggie Haberman noted, “Mr. Trump’s response was brutish: He had an assistant send Mr. McIntosh a short text message telling him off in the most vulgar terms. The group, one of the few that actually spends heavily in primary races, responded by saying it would increase its spending on the ad.”

Rob Crilly’s Daily Mail piece was even more graphic.

Trump tells head of influential conservative group ‘go f*** yourself’ after they decided to spend MORE on anti-J.D. Vance commercials despite his endorsement in Ohio

Donald Trump reportedly dumped on the president of the Club for Growth on Thursday, after the conservative group bought more airtime for anti-J.D. Vance adverts in Ohio despite the former president endorsing the Hillbilly Elegy author.

The conservative group is backing Josh Mandel in an increasingly bitter fight for the Republican Senate nomination in the state, with 13 days left in the primary.

And on Thursday, it reupped an ad composed of some of Vance’s past anti-Trump comments.

The result was a furious text message sent by a Trump aide to David McIntosh, the group’s president.

‘Hi Mr. McIntosh,’ it said, according to New York Times reporter Maggie Haberman. ‘The president shares this message with you: Go f*** yourself.’

Haberman also noted that “Trump announced his endorsement on Friday, upending a race that had seen Vance, a former Marine, trailing in third or fourth place. But internal polling on Thursday suggested he had leapt into a commanding lead at the same time as a surge in fundraising.”

Over at Real Clear Politics, the polling numbers are more nuanced than Haberman has suggested. Here’s what happened between April 14 and April 24,

So while Vance is essentially treading water after Trump’s endorsement, Mandel has gone underwater.

One last thing: Why Troll Trump? Politics, of course. But also, it’s just so much fun.