How Can an Ad Claim That Donald Trump ‘Couldn’t Be Hired at a Local Mall’?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Jim Swift’s Overtime newsletter from The Bulwark, when I came across this item about a new ad campaign from Republican Voters Against Trump.

No mall would hire Trump… So why would we make him President again? A new ad from our friends at RVAT airing on TV and online in battleground states.

I dunno, Doc – does that sound right to you? Donald Trump does have an awful lot of experience in sales.

– Mall Rat

Dear MR,

Yeah, the thing with Trump is, so much of what he’s sold during his career has been irregular.

Beyond that, the rest of his resumé is even more problematic, as this RVAT press release explains.

WASHINGTONApril 22, 2024 – Today Republican Voters Against Trump launched a new six-figure ad campaign as part of an ongoing $50 million campaign, highlighting Donald Trump’s 88 felony charges.

The ad uses first-person hidden-camera footage of a job applicant going to several stores and repeatedly being rejected after sharing that he has been indicted for stealing classified documents, paying hush money to porn stars, and attempting to overturn an election.

Here’s how that worked out.

The ad is scheduled to run nationally on MSNBC’s “Morning Joe” and Fox News Channel’s “Fox & Friends,” and digitally in Michigan, Pennsylvania, and Wisconsin.

Republican Voters Against Trump is yet another effort from the irrepressible Sarah Longwell, publisher of The Bulwark, impresario of The Focus Group Podcast, and founder of Republican Voters Against Trump/Republican Accountability Project.

Sarah Longwell is the undisputed Queen of Never Trumpers.

Ask for her by name.

Aren’t the Chris Christie Super PAC Ads Actually Telling It Like It Isn’t?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and poking around Politico, when I came across Alex Isenstadt’s piece about Chris Christie kneecapping Nikki Haley in the New Hampshire presidential primary.

Chris Christie has singularly devoted his presidential campaign to tearing down Donald Trump.

But with the start of the primaries just a few weeks away, some top Republicans in New Hampshire say Christie is now positioned to help pave the way for Trump’s nomination by siphoning votes away from Nikki Haley, Trump’s closest-polling competitor in the state.

“Chris Christie is a monumental problem for Nikki Haley,” said Mike Dennehy, a former Republican National committeeman from New Hampshire who is neutral in the race. “They are both currently splitting the Independent vote, and Haley desperately needs those votes if she is to have a chance of knocking off Trump in New Hampshire.”

Drive Haley nuts graf: “Christie advisers said no one has asked the candidate to drop out. And there is no indication he is slowing down either. Tell It Like It Is PAC, a pro-Christie outside group, is running a $3.5 million TV advertising campaign in New Hampshire.”

Three and a half million to prop up a candidate the majority of Republican primary voters totally hate? They’d do better setting their money on fire and posting the video to YouTube. That would probably have a more lasting impact, don’t you think, Doc?

– Fired Up

Dear FU,

Chris Christie is the guest who’s really fun and entertaining until he refuses to leave the dinner party when the clock strikes midnight. Instead, he just keeps banging on about himself, as this press release from the pro-Christie PAC indicates.

With the New Hampshire primary less than six weeks away, and on the heels of a winning debate performance, Tell It Like It Is PAC launched its largest paid media campaign of the cycle in New Hampshire: $3.5 million dollars across broadcast, cable, statewide digital and radio.

Entitled “Unacceptable,” the :30 second spot . . . focuses on not only core policy issues important to New Hampshire voters (inflation and immigration), but also reminds voters of the bold distinction between Governor Christie and the other candidates in the race: the willingness to tell the truth about former President Donald Trump.

Here’s the spot.

Christie might in fact be “the only candidate with the courage to tell the truth and the experience to get it done,” but whatever “it” is most certainly does not include winning New Hampshire, never mind the GOP presidential nomination.

Not with numbers like these (via FiveThirtyEight) in this month’s poll from Saint Anselm College Survey Center . . .

. . . or these from American Research Group (which gets a C+ rating at FiveThirtyEight).

Roll your own from those polls. As for actually telling it like it is, listen to The Bulwark’s publisher Sarah Longwell on The Focus Group Podcast (around 18:19).

When the New York Times called me recently for a story and it was like, lots of people are saying Christie should drop out and like, why don’t you think he is or whatever. And I was like, I got I got all mad and I was like, because time is a flat circle. And everybody insists on playing out the 2016 primary beat for beat exactly like it was back then. And Chris Christie needs to drop out instead of doing what he did to Marco Rubio . . .

He’s just hurting Nikki now. Anything he does, it’s not helping her. I don’t know what he thinks he’s doing. It’s time. It’s time, buddy. Good job. I appreciate what you’ve done, but you’ve got to show now that it is more than your ego at work here and you are ready to actually be helpful to some of these other candidates.

Question is, does Chris Christie have the courage to get that done? Or will he just keep telling it like it isn’t.