Well the Doc opened up the old mailbag today and here’s what poured out.
Dear Dr. Ads,
For the eighth year now, Doritos is holding its Crash the Super Bowl competition, in which the chipmaker solicits Super Bowl commercials from consumers and the consuming public gets to vote on which ones run during the big broadcast.
Things to know:
1) It’s a worldwide competition.
2) There are five finalists left, and the voting ends sort of soon.
How about it, Doc – cast your ballot yet?
– Nacho Nacho Man
Dear Nacho and etc.,
First off, a few facts. From NYSportsJournalism:
Two Of These Five Consumer-Generated Doritos Ads Will Crash The Super Bowl
January 2, 2014: Back in 2006, PepsiCo’s Frito Lay brand Doritos invited the public at large to create and submit ads that would compete against a bevy of others for the opportunity to air during Super Bowl XLI, which aired Feb. 4, 2007, on CBS.
In 2013, in anticipation of Super Bowl XLVIII, the ante has been upped by Doritios’ “Crash the Super Bowl,” which is offering a $1 million grand prize and the opportunity to work with Marvel Studios on the set of The Avengers: Age of Ultron.
And the five finalists:
• “Time Machine” by Ryan Andersen, Scottsdale, AZ: Jimmy is a kid who has invented a time machine, which runs on Doritos. Next door neighbor Mr. Smith gives it a try and finds himself “transported” to the future and an aged “Jimmy.”
• “Office Thief” by Chris Capel, Valencia, Calif.: An employee is accused of eating all of the break room Doritos.
• “The Cowboy Kid” by Amber Gill, Ladera Ranch, Calif.: A boy and his dog turn into the Lone Ranger and Silver to claim a bag of Doritos.
• “Breakroom Ostrich” by Eric Haviv, Atlanta: This one adds an ostrich to the mix when an office employee is blamed for eating all the break room Doritos and also leaving a big mess.
• “Finger Cleaner” by Thomas Noakes, Sydney, Australia: Billy, a garage mechanic, gets the Doritos dust off his fingers by using the “finger cleaner,” a hole in the wall that leads, unbeknownst to him, to a guy who licks fingers clean.
The last one is gross, the first one is a winner according to Ed Martin at MediaPost.
The Best Commercial Of Super Bowl XLVIII
We’re a month away from the Super Bowl — still the biggest television event of the year and still the premiere showcase for dozens of exciting new commercials, and already I have identified the ad that I think will be the best of this year’s bunch, simply because I can’t imagine another one that will be as utterly disarming in its clever charm and heartfelt messaging.
Of course, it first has to make it into the Super Bowl telecast, which is easier said than done. It’s a civilian-made commercial for Doritos currently available on the Web page the brand has created to showcase the finalists in its 8th annual “Crash the Super Bowl” contest. The ad is titled “Time Machine,” and it is one of the five homemade spots considered the best in this year’s competition.
And it’s the best of the best, Martin says.