What’s With the ‘I’m Not a Racist’ Ads in Ohio’s Republican Senate Primary?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was the other day, minding my own business and reading Politico’s Playbook PM, when I came across this item.

AD WARS — In the Ohio GOP Senate primary, one of the leading issues is fighting against being called “racist.” That’s the takeaway from two new ads released by JOSH MANDEL and J.D. VANCE, who both take umbrage at the criticism, as NBC’s Henry Gomez notes. Mandel shot his ad from the Edmund Pettus Bridge in Selma, Ala., invoking Rev. MARTIN LUTHER KING JR., while Vance linked his own views on the border to his family’s experience with addiction.

Here’s the first tweet Gomez posted, about Vance’s ad.

And here’s the follow-up about Mandel’s ad.

What’s next, Doc – candidates saying “I’m not a Martian” in their ads?

– Buckeye Bill

Dear Buckeye,

Well for one thing, no one has yet accused Mandel and Vance of being a Martian, although both of them do seem like they’re from another planet. But that’s beside the point. The point actually is that each of them has been called a racist, which is what triggered these ads.

Let’s start with Mandel’s spot, which is titled Equality and begins with an Ohio woman saying “critical race theory is crap.”

The first kerfuffle generated by the ad came from the King family, which basically told Mandel to keep Martin’s name out of his mouth. The second kerfuffle was occasioned by this image from the spot.

The immediate reaction went something like this: Did Josh Mandel edit his face onto a Black Marine in his new U.S. Senate ad? As Haley BeMiller reported in the Cincinnati Enquirer, the answer is no.

The ad shows several photos of Mandel during his time in Iraq, including one of him and a group of Black Marines. In that image, Mandel’s hands appear darker than the rest of his skin, prompting allegations on social media that the campaign edited his face onto a different body.

Mandel’s campaign disputed the claims and provided a copy of the original photo to USA TODAY Network Ohio, which shows his hand and skin tone matching . . .

A photo editor for USA TODAY Network Ohio examined a copy of the original photo and said it did not readily appear to be digitally altered.

So that’s one good thing you can say about Josh Mandel. Maybe the only good thing, but let’s not get technical about it.

Then there’s JD Vance, celebrated author of the bestselling Hillbilly Elegy (interesting book, awful movie), who morphed from a Trump critic in 2016 to a full-fledged MAGAt for the purposes of this campaign.

Here’s Vance’s current TV spot.

And here’s Vance’s current problem, as detailed by Fidel Martinez in the Los Angeles Times.

“Five years ago, Vance was eloquently decoding Donald Trump supporters for liberal elites, while lamenting the rise of Trump himself,” wrote Simon van Zuylen-Wood in a January profile published in the Washington Post Magazine.

Now Vance is running for Senate in Ohio, a state the former president comfortably won in 2016 and 2020, and has desperately tried to walk back his past criticism of Trump.

“Look, I mean, all of us say stupid things and I happened to say stupid things very publicly,” he said at a debate in March.

Vance hasn’t just apologized. He has gone full Trump.

Full Trump, of course, entails never telling the truth when a lie better suits your purposes. “This issue is personal,” Vance says in the spot. “I nearly lost my mother to the poison coming across our border.”

But, as Martinez notes, “it’s worth pointing out that Vance famously recounts in his memoir that his mom would steal her patients’ painkillers while working as a nurse. But sure, let’s blame it on the Mexicans.”

Right. All the kids are doing it.

The Doc’s diagnosis: This campaign will turn out to be JD Vance’s Hillbilly Eulogy.

What’s Up with That French-Bashing Cadillac Spot?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

So there I was, watching television and minding my own business, when this Cadillac commercial popped up.

 

 

Narrator: “Why do we work so hard? . . . Other countries, they work, they stroll home, they stop by the café, they take August off. Off. Why aren’t you like that? Why aren’t we like that? Because we’re crazy driven hard-working believers, that’s why.”

Really? More French-bashing, Doc?

Pass the Freedom Fries, oui?

– Hollande Daze

Dear Hollande Daze,

The Doc feels your pain. (We love those baguette thingies, which are the greatest empty calories ever created.) But you should know that not every American is ugly.

From Ad Age:

The spot for the new Cadillac ELR has provoked extreme reactions since its debut during NBC’s broadcast of the Opening Ceremony of the 2014 Sochi Winter Olympics. Screen Shot 2014-03-15 at 1.26.06 AM

Fans on the political right see “Poolside” as an unapologetic ode to American values. Critics on the political left see it as Ugly American chest thumping at its worst. During a time when Americans are working harder and longer for less money, others question the spot’s perceived workaholic message.

Others such as Washington Post contributor Brigid Schulte, who “‘groaned’ at the sight of a ‘middle-aged white guy’ extolling the ‘virtues of hard work, American style,’ while strolling around his fancy house, pool and $75,000 electric car.”

Not to mention the reaction of the average French person, as detailed in this eye-opening Gerry Haden piece on PRI’s The World.

Cadillac’s viral ad glorifies America’s crazy work ethic — but my French in-laws don’t buy it

By now, you may have seen the TV ad for Cadillac that’s gone viral. It’s the one where an American guy starts out questioning how hard he works, then indirectly thumbs his nose at Europeans and their short work weeks and long summer vacations.

His conclusion: that America is just the best, and the best buy Caddies.

But my French in-laws don’t buy the bluster.

Neither does the old Doc.

Yo.