Well the Doc opened up the old mailbag today and here’s what poured out.
Dear Dr. Ads,
So there I was, minding my own business and reading the Sunday New York Times, when I came across this full-page ad from an outfit called – honest! – Truth in Advertising.
Seriously? Truth in advertising? This has to be, like, Jimmy Fallon, right?
– David L
First off, here’s the ad’s body copy for the body-copy impaired.
Second off, here’s the Truth in Advertising website.
And third off, here’s the Truth in Advertising Mission Statement.
Truth in Advertising, Inc. (TINA.org) is a 501(c)(3) nonprofit organization based in Madison, CT, whose mission is to be the go-to online resource dedicated to empowering consumers to protect themselves and one another against false advertising and deceptive marketing. We aim to achieve our mission through investigative journalism, education, advocacy, and the promotion of truth in advertising.
Thus the name, the old Doc is guessing. Anyway, the group says it’s independently funded, accepts no advertising money, and got its grubstake from “Seedlings Foundation” (actually, Seedling Foundation, established by billionaire Karen Pritzker and her billionaire-by-attraction husband Michael Vlock), which “supports programs that nourish the physical and mental health of children and families, and fosters an educated and engaged citizenship.”
Got that? Now on to the good stuff, which, of course, always involves video.
Well, maybe not exactly good. But not exactly bad either.
The TINA campaign features that web video, along with print and digital ads in the New York Times, the Wall Street Journal, USA Today, and etc.
According to Advertising Age, “[t]he group claims that in its first full year it sparked four legal actions, more than 200 ad alerts, more than 200 news articles and blog posts, reports on 232 false-advertising class actions and three petitions.”
Presumably, they’re telling the truth.