What’s With the ‘MAGA Mom’ (and Kids) Wielding Rifles in Her Campaign Ad?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and reading Jim Swift’s Overtime newsletter in The Bulwark when I came across this note: “The strange thing about Dr. Oz… Stu Stevens on GOP ads.”

The link took me to a YouTube video that features former Obama comms guy Dan Pfeiffer interviewing veteran GOP media guru Stuart Stevens about some current campaign commercials from Republican candidates for federal office.

To be honest, Doc, I never got to the Mr. Oz spot (hey, right now he’s just a U.S. Senate wannabe in Pennsylvania, not a practicing physician) because I was stopped in my tracks by the ad for Mallory Staples, the self-proclaimed MAGA Mom seeking a Georgia Congressional seat.

Here’s the image from the ad that almost made my head explode.

What’s the deal, Doc – has fondling a firearm now become the cover charge for being a viable GOP candidate?

– Shot and a Chooser

Dear Shot,

It sure seems that way, doesn’t it?

For starters, here’s the full Mallory Staples spot.

As you say, she’s not the only GOP gunsel flaunting a firearm. Less than a week ago the Doc detailed the Shootout at the GOP Corral that U.S. Senate hopeful Jim Lamon is running in Arizona.

And then there are the recent Christmas cards from GOP incumbents who represent the Family Firearms Wing of the Republican party. Start with Kentucky Rep. Thomas Massie.

That got an Xmas shoutout from Colorado Rep. Lauren Boebert and her gun-toting kids.

You can expect this arms race to heat up like machine-gun bacon.in the months to come.

Good luck ducking it.

Why Is a U.S. Senate Candidate Firing a Gun at 3 Democratic Politicians in His Ad?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and scrolling through my Twitter feed when I came across this.



The Daily Wire piece by Ashe Schow starts out this way.

Jim Lamon, a Republican candidate in Arizona running for the U.S. Senate, released a controversial new ad this week that will run during the Super Bowl on Sunday.

In the ad, which takes place in an Old West-style town, an old man yells “It’s the D.C. Gang!” as three figures – two men and one woman – walk up the main street.

The figures are then introduced as “Old Joe” (Joe Biden), “Shifty Kelly” (Sen. Mark Kelly of Arizona), and “Crazy Face Pelosi” (House Speaker Nancy Pelosi of California). A man wearing chaps and a leather vest with a Sheriff’s star on it approaches the gang, introduced as Jim Lamon.

Eventually . . . “[Lamon] fires three shots, taking out just the weapons of each of the politicians and sending them running away. No one was even fake physically hurt during the ad, but Democrats and others may find it in poor taste for Lamon to take a shot at Kelly, husband of former Rep. Gabby Giffords, who was famously shot by a mentally ill man in 2011 during a campaign stop.”

What the hell is up with that, Doc?

– Lamonting It All

Dear Lamonting,

Videos of Arizona Republicans visiting violence on Democratic politicians seem to be all the rage in the Grand Canyon State these days.

First there was Arizona Congressman Paul Gosar (R-Even His Family Hates Him) retweeting a video of him beheading Alexandria Ocasio-Cortes.(D-What the Hell Is Wrong With You?).

Now comes Jim Lamon’s TV spot, which is slated to run in the Tuscon market during tonight’s Super Bowl broadcast.



A piece by Jack Dutton in Newsweek (which has become a steaming cauldron of crackpot conservative clickbait, as Alex Shephard has detailed in The New Republic) notes that Lamon is no stranger to controversy.

It is not the first time a Lamon ad that stoked outrage. In January, he released a commercial that used the phrase “Let’s go Brandon, which is a euphemism for “F*** Joe Biden.”

Yahoo refused to run the ad, saying it would only allow it if the phrase was omitted.

Lamon hit back, accusing Big Tech of stepping in “to help their liberal buddies who can’t win elections fairly.”

Clearly Lamon is a shoot first, answer questions later kind of guy. Typical Senate material in today’s GOP, no?