What’s With All Those Trombones in the New York Times Full-Page Ads?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

So there I was minding my own business and working my way through the Sunday New York Times (for which there should be some sort of federal subsidy, don’t you think?) when I came across this two-page ad in the A section.


As far as I can tell, that double-truck had to cost at least $300,000. So why would the Winter Garden Theatre spend that much money to advertise, kind of, nothing?

– Womp Womp

Dear Womp Womp,

The Doc gets it – who has time to chase down teaser ads in this day and age, amirite?

Actually, the Doc does, given the slow pace of letters pouring into the old mailbag.

So we checked with that bastion of Broadway, Playbill:

Two-time Tony, Grammy, and Emmy winner Hugh Jackman will make his highly anticipated return to Broadway as Professor Harold Hill in Meredith Willson’s beloved classic, The Music Man. Two-time Tony-winning superstar Sutton Foster will star as Marian Paroo. The production, directed by four-time Tony winner Jerry Zaks, with choreography by Tony winner Warren Carlyle, will begin performances on Dec. 20, 2021, and officially open on Feb. 10, 2022.

Wear a mask, yeah?

P.S. There are 76 trombones in the ad, for those of you keeping score at home.