Well the Doc opened up the old mailbag today and here’s what poured out.
Dear Dr. Ads,
There I was, minding my own business and tooling around MediaPost’s Marketing Daily, when I came across this Todd Wasserman piece about a new ad from Gillette.
If you were waiting for a full-throated defense of pubic hair, this is your spot!
Gillette has released an ad, via Grey, New York, that celebrates the care women take in shaving their pubic region. The animated ad is a sequel to its spot last year that made a sort of “Schoolhouse Rock” take on the same subject.
Like the song in the first ad, the latest is sung from the point of view of a pubic hair. “You can find tutorials for the masses for doing brows and curly lashes,” sings Princess Nokia. “But influencers won’t mention me. Is the word ‘pubic’ blasphemy?”
I don’t know from blasphemy, Doc, but the whole thing sure seems hair-raising to me.
– Razor Geezer
Yeah, this one is definitely on the cutting edge.
But let’s not be trimmers (“a person who alters his or her opinions on the grounds of expediency”). Here’s the ad that ran last year.
You should watch the spot – it’s actually pretty clever.
This new ad, though, seems less clever than . . . um . . . assertive?
The Doc is quick to note that we are decidedly not the target market for this campaign, so what do we know. The reaction on YouTube is mixed, but definitely tilts positive.
So . . . let a thousand pubies bloom?