What in God’s Name Is Up With That ‘Heaven or Hell’ Billboard in Boston?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and driving through Allston, when I came upon this billboard atop one of those sad little retail shops along Brighton Ave.

What the hell, Doc?

– Styx ‘n’ Stones

Dear S&S,


That billboard (along with lots of others around the U.S.) comes courtesy of an outfit called Gospel Billboards, whose online pitch goes like this.

Let’s pick one at random, shall we?

Why do we desire the forbidden? Why does our lust draw us into sensual and secret relationships? Why does a husband or wife have an affair with another person?

Often adultery or any forbidden relationship begins with a small misunderstanding or hurt between husband and wife. This small issue begins to gain momentum until, alas, what you thought you would never do has been done. Lack of communication, unforgiveness, and unrealistic expectations push you over the edge and you commit sins against your spouse that you later regret . . .

And Lordy, there are tapes.

Let’s listen to one at random, shall we – say, The Strike of the Serpent.

That sermon plows on for another 28 minutes, but you get the drift, yeah? And while we’re Bible-thumping, here’s the Gospel verse referenced on the billboard.

As for the billboard’s hot(as hell)line, we left it to others to make the call. Here’s one that caught our ear.

┬áThe Doc’s diagnosis? Heaven knows.