Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and leafing through the New York Times, when I came across this ad on the back page of the paper’s A section.

So this LIV Golf outfit thinks it’s worth maybe $200,000 to claim that it’s a force for good? Hmmm – what do you think, Doc?

– Chip Wedge

Dear Chip,

First, a primer: 1) LIV rhymes with “give”; 2) LIV is the Roman numeral for 54; 3) 54 is the number of holes a LIV tournament includes (versus the 72-hole PGA standard).

Now, the questions: 1) Do the powers that be at LIV Golf think that New York Times readers don’t know the tour is funded by the Saudi Arabia Sovereign Wealth Fund?; 2) Do the LIVniks also believe that Times readers are unaware of the wetwork Saudi crown prince Mohammed Bone Sawman commissioned in the dismembering of U.S. resident/Washington Post columnist/Saudi dissident Jamal Khashoggi?

Because the Twitterverse sure knows what’s what.

Oh, yeah . . . the other stuff.

Doesn’t exactly make you eager to LIV and let LIV, does it – casual fan or not.