Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

So there I was, hanging out in the Great American Heartland, when I heard a rumor. It seems that The University of Missouri (my old stomping ground) has a group studying ETHICS in advertising.

What’s with that? Are they wasting time and money?

– Indiana hick

Dear Indiana,

As you have no reason to remember, the old Doc recently addressed the issue of truth in advertising.

So now we’re graduating to the bigger issue of advertising ethics?

Unbelievable. Literally.

But you’re right – the University of Missouri’s Donald W.Reynolds Journalism Institute has a whole Ethics section that addresses subjects like advertising and marketing.

So to your question: Are they wasting time and money?

Yes and no.

Their time. Not our money.

We’re pretty sure.

Yo.