What’s Up with the Pantene ‘Bossy’ Ad?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I was reading the New York Times the other day and stumbled upon this full-page ad.


Screen Shot 2013-12-21 at 1.27.44 AM


Good question, yeah?

– Shining Strong

Dear Shining Strong,

This has been going on forever, hasn’t it?

But it still works for selling hair products, which are the defining factor in determining workplace competence, right?

TV spot for the campaign:



In addition to #shinestrong, Pantene is also rocking #WantThatHair.

So maybe it’s not so much about being bossy as about looking boss.


6 comments on “What’s Up with the Pantene ‘Bossy’ Ad?

  1. I stand corrected — already seeing this being retweeted around by well-intentioned women as if it were a real feminist cause. So apparently it starts in the middle.


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