Ads ‘n’ Ends from the Doc’s Mailbag (Who Is James Reera?)


Well the Doc opened the old mailbag today and here’s what poured out:

Dear Dr. Ads,

I am very concerned about the future of newspapers. According to the latest World Press Trends survey of the World Association of Newspapers and News Publishers, in North America “[c]irculation was down by 6.6% year-over-year, and by 13% since 2008 [and] advertising revenues were down by 7.6% over 1 year and by 42.1% over 5.”

Really depressing chart via Marketing Charts:

Picture 7


So here’s my question: Seen any good newspaper ads lately that might cheer me up??

-Worried about News Corpse

Hey Worried,

You’re in luck – I just saw two, both on the same page of last Thursday’s Boston Herald:

Picture 5


Close-up look:

Picture 1

Picture 4


So why do I single these two out? (Actually can you single out two?  I dunno, but I just did.)

A couple of reasons:

#1 Because they have an element of intrigue.

#2 Because they could represent a new category of revenue for newspapers: Did You Work With ads.

Here’s what the Doc finds intriguing about the James Reera ad. Plug “Priscilla Colburn” into the Googletron and you get this Facebook post:

Picture 8


Hmmm. That’s just for starters. We’ll do some more digging here and get back to you guys soon.


4 comments on “Ads ‘n’ Ends from the Doc’s Mailbag (Who Is James Reera?)

  1. […] Read the rest at Ask Dr. Ads. […]


  2. Michael Pahre says:

    He probably died and his survivors are looking to notify any of his old buddies as to the fact — and make sure they know about the funeral service. Wish them luck!


  3. […] Well the old Doc has been doing some gumshoe work on this Boston Herald ad, which we mentioned the other day. […]


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