Is Donald Trump Really Marketing Tiny Pieces of His Mugshot Suit?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and listening to The Bulwark’s Sarah Longwell and Jonathan V. Last on The Secret Podcast, when JVL started talking about Donald Trump’s latest NFT (non-fungible token) grift.

Donald Trump this week announced a new wave of his NFTs, and these are the Mugshot series.

Hmm where all of the pictures have are, you know riffing off of his mugshot glare Yeah, and if you buy a hundred of them, which I believe is $10,000 worth so if you if you buy $10,000 worth of these you will also get a Physical trading card like a like a baseball card here.

Seriously, Doc – ten grand for a Trump trading card? Please tell me that is . . . 

– Not Freaking True

Dear NFT,

Truer than anything Donald Trump ever says, I’m sorry to report.

Start with Trump’s mug shot, taken last summer in a Georgia courthouse.

That was just raw material, though, as Vanessa Friedman wrote in the New York Times.

[T]his week, NFT INT, the official licensee of the Trump name and image for digital trading cards, began selling a special “Mugshot Edition” NFT set that includes, for a certain few willing to buy the whole thing, pieces of the blue suit and red tie Mr. Trump wore in the photo.

Or, as the NFT INT website calls the garment, “The most historically significant artifact in American history.”

The goods, for those of you keeping score at home.

That would be what’s known in the business as a “relic card” – like a piece of the True Cross relic, which plays nicely into the whole Orange Jesus thing. The Times piece notes that there are “enough tiny suit pieces for 2,024 buyers.” Some coincidence, eh?

The Doc’s diagnosis: This is just the latest indication that everything in Donald Trump’s life is transactional, right down to the clothes off his back.

Don’t even wanna know what might be next.