Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and clicking through MediaPost, when I came across Steve McClellan’s Marketing Daily piece about a new ad for – not Pringles, not Pringles’ Super Bowl ad, but Pringles’ teaser campaign for its Super Bowl ad.

Pringles announced earlier this month that it was advertising in the upcoming Super Bowl, which will mark its eighth straight appearance.

And now the Kellanova brand is beginning its teaser campaign – giving hints and snippets about the ad’s storyline.

It released a “pre-teaser” on social media this week with a close-up of two uniformed actors (maybe you’ll recognize them) in a patrol car. Through the car’s radio you can hear a dispatcher telling the two officers of “reports of objects flying overhead.”

What the hell, Doc. Is there no limit to the Big Game adstravaganza?

– Stupor Bowl

Dear SB,

You are correct. We have officially entered the age of Super Bowl Ad Nauseam.

Fox Sports, which will broadcast Super Bowl LIX, has been running a teaser campaign since May, as John Sigler reported on Saints Wire.

FOX Sports released a teaser trailer for Super Bowl LIX starring their mascot “Cleatus the Robot,” who found himself wandering the desert after Super Bowl LVIII in Las Vegas. The hitchhiking robot was picked up by revelers in a party bus, complete with a brass band, Mardi Gras beads, and a pet snake, before they hit the road for “New Orleans or Bust!”

Cleatus got himself a tattoo along the way and several weeks ago was wandering around the bayou asking for directions to the New Orleans Superdome.

Oh, yeah – Cleatus has also been seen clomping through the New Orleans Saints team store, for those of you keeping score at home.

Circle of (marketing) life, yeah?

The Doc’s diagnosis: Get ready for a lot more of this teaserpalooza. There’s no bottom to that well.