Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and watching a men’s tennis match from Tokyo on the Tennis Channel, when up popped a commercial featuring a bunch of singing pints of Guinness that looked like this.

What the heck, Doc – I thought multiple pints of beer made the drinker sing, not the other way around. 

– Draught King

Dear DK,

The Doc has enjoyed – responsibly! – more than a few pints of Guinness in his time, some of them in the Emerald Isle itself, so you’ve come to the right place with your question.

The Singing Heads spot debuted a few weeks before St. Patrick’s Day last March. Alan McAleenan, brand director of Guinness Ireland, told The Drum’s Amy Houston, “We are delighted to be championing our non-alcohol beer, Guinness 0.0, in our largest-ever responsible drinking campaign in Ireland and encourage everyone to engage in an enjoyable and responsible way to make it a St Patrick’s Day to remember.”

The spot, which features Welch singer Bonnie Tyler’s ’80s hit Holding Out For a Hero, is certainly memorable.

Of course, Guinness has a proud tradition of Putting the Face on a Pint.

So – is the Guinness spot the best beer commercial of 2023? You be the judge.

Meanwhile, sláinte is táinte!