What’s With New Ad Campaigns Featuring ‘White Supremacist Undertones’?

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and checking out Adweek Daily, when I came across Elena Cavender’s piece about a new Dunkin’ ad that’s gotten critics a bit over-caffeinated.

Dunkin’ Faces Backlash Over Genetics Reference in New Ad

Dunkin’s latest ad, released on the heels of American Eagle’s new campaign starring Sydney Sweeney, is facing backlash on social media for mentioning genetics.

The ad stars The Summer I Turned Pretty star Gavin Casalengo and promotes Dunkin’s Golden Hour Refresher by playing on the actor’s “golden” tanned skin.

The spot came out days after American Eagle’s “Sydney Sweeney Has Great Jeans” campaign, which has drawn criticism for alleged racist undertones and promoting eugenics due to its celebration of Sweeney’s genes . . .

While the Dunkin’ ad’s mention of genetics is subtler, it has struck a nerve for praising traits associated with white beauty ideals while mentioning genetics. In the ad, Casalengo says, “This tan? Genetics. I just got my color analysis back and guess what? Golden summer.”

What’s next, Doc – Starbucks promoting “Flat White Power”?

– Gene Genie

Dear GG,

As much as the umbrage-industrial complex might be condemning American Eagle’s Sydney Sweeney ad “as noninclusive at best and as overtly promoting ‘white supremacy‘ and ‘Nazi propaganda‘ at worst,” the campaign really feels more like the intersection of Lame and Lazy.

Jeans . . . genes? That’s the best you got?

Here are the Sydney Sweeney spots, starting with the one where she says,“‘Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color … my jeans are blue,’

You can stop now, American Eagle. That horse is dead, no offense to deceased equines.

As for Mr. I’m Too Pretty in Dunkin’s TV spot, he actually does seem genetically engineered . . . to be as off-putting as humanly possible.

The Doc’s diagnosis: Look for Gavin Casalengo coming soon in Season One of The Summer I Turned Pretty Obnoxious.

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