Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and poking around MediaPost’s Marketing Daily, when I came across Les Luchter’s piece about a billboard currently looming over New York’s SoHo neighborhood.

Let’s talk about the high price of eggs these days!

No, not the eggs now selling for more than $9 a dozen in New York City.

Rather, the “fertilized, not scrambled” kind, as touted on an attention-grabbing billboard which went up mid-February in New York City’s Soho neighborhood.

A 42-foot-tall photo of Stefen D’Angelica, best known for his stint on Discovery Channel’s “Naked and Afraid of Love” dating show spinoff, graces the billboard. D’Angelica, clad only in boxer shorts, holds an egg carton over his crotch. Under that, the board reads, “Fertilized, not scrambled.  @getlushi.”

Don’t even know where to start here, Doc. Maybe with the egg carton/crotch thing?

– Egged On

Dear EO,

Yes well let’s start at the beginning.

Lushi, for those of you keeping score at home, is a “fertility concierge platform” for egg freezing and IVF. About its name: “The Lushi is a rare breed of chicken known for laying blue eggs, with only a limited supply produced in its lifetime.”

That mirrors, according to Lushi’s website, “an important truth about women: they are born with all the eggs they will ever have, a finite resource that is both precious and powerful.”

Okay then.

Luchter’s piece also notes this: “D’Angelica is ‘pretty well known in the city as a very eligible bachelor,’ [Lushi founder-CEO Jessica] Schaefer points out, and the billboard has resulted in significant boosts to both Lushi’s website and social media, with ‘very high’ engagement.”

Checking in with the 42-Foot Himbo, a Google search for Stefen D’Angelica Lushi yields two links – one the MediaPost piece, the other an Ads of the World review.

(To be fair graf goes here)

To be fair, Lushi’s Tik-Tok feed has five followers.

The Doc’s diagnosis: Seems Lushi’s marketing could use a bit more fruitfulness of its own.