Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and poking around Douglas McLennan’s Arts Journal newsletter, when I came across this link.

Apple Apologizes For Horrifying Art-Crushing Ad

– Reuters

I know you wrote about Apple’s ‘Crush’ ad the other day, Doc. What’s up with the company’s moonwalking? Doesn’t Apple have any core convictions?

– Johnny Applecede

Dear JA,

So, to recap: Apple Inc. sought to introduce its new iPad Pro with this ad, set to Sonny & Cher’s “All I Ever Need Is You.”

The immediate reaction was, well, Appleplectic. Actor Hugh Grant actually said it represented “the destruction of the human experience courtesy of Silicon Valley.” When lots of other boldface names piled on, Apple did an about face, as Reuters reported.

Apple apologized on Thursday after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being crushed, Ad Age magazine reported.

“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry,” Ad Age quoted the iPhone maker as saying.

While the company pulled the ad from TV, Business Insider’s Matt Turner suggests the damage to Apple’s  bottom line will likely be minimal. “First quarter iPad sales came in at $7 billion. In comparison, iPhone sales were almost 10x that. Apple is a $2.8 trillion giant.”

Deadline’s Dominic Patten adds that Apple isn’t really all that sorry, since “after two days they still haven’t taken the literally and figuratively destructive ad down” from its YouTube channel, where it has 2.6 million views so far.

The Doc’s diagnosis: As a news story, this kerfuffle has been dead for three days now. In the end, the whole thing will probably end up ipadding Apple’s sales. Somehow, they always seem to crush it, don’t they?